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The Foundr Podcast with Nathan Chan

568: No Experience, No Investors, 5 x Million Dollar Businesses - How Brittney Saunders Did it

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8662 Ratings

🗓️ 13 June 2025

⏱️ 79 minutes

🧾️ Download transcript

Summary

In this episode, Brittney Saunders, founder of FAYT, Staple Swim, Form Active, and OUTDŌ, shares how she went from YouTuber to multi-brand empire builder—running multiple 7-figure businesses with a hands-on, no-agency approach. She shares:• How she transitioned from influencer to real founder with 40+ staff• The power of brick-and-mortar stores in an online world• Why she refuses to use agencies for content or growth• Her real thoughts on product quality, hiring, and customer experience• The viral moment that sparked her love for fashion• How she deals with pressure, burnout, and building a career she loves If you want to grow a product brand, keep full creative control, and build something real - Brittney’s story will fire you up. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠Click here⁠⁠ → Already selling and want to scale? ⁠⁠Click here⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠Click here⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠Click here⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠Click Here⁠⁠ LinkedIn → ⁠⁠Click here⁠⁠ Connect With Brittney Saunders Instagram → ⁠⁠Click here⁠⁠ LinkedIn → Click here⁠⁠⁠ Fayt The Label Site → ⁠⁠Click here⁠⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠Click here⁠⁠ Website → ⁠⁠Click here⁠⁠ Instagram → ⁠⁠Click here⁠⁠ Facebook → ⁠⁠Click here⁠⁠ Twitter → ⁠⁠Click here⁠⁠ LinkedIn → ⁠⁠Click here⁠⁠ Podcast → ⁠⁠Click here

Transcript

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0:00.0

Hey Founder Fam, I want to talk to you about something super exciting. We're officially partnered with Omniscend, the email marketing and SMS platform built specifically for e-commerce founders. We've been recommending Omnysend to Founders students for a while now because it just works. Whether you're launching your first store or you're scaling the seven figures, it really helps you automate your marketing and get real results.

0:24.0

Did you know on average, Omnysend customers make $68 for every $1 they spend, which is an insanely good return on investment?

0:32.6

And because you're part of the founder community, you get 50% off your first three months with the code Founder 50.

0:39.3

Just head to Omnicend.com forward slash founder without the E to get started.

0:45.1

All right. Now let's jump back into the show.

0:48.8

People often ask me, how do you do it? I'll be the first person to tell you.

0:52.2

I had no idea what I was doing when I first started

0:54.1

fate, and you don't need to know everything.

0:56.1

If you've got an idea and you've got the determination and the drive, you'll figure out

1:00.5

the rest as you go.

1:01.6

And if I'm being honest, I'm still doing that today.

1:03.2

I'm still just figuring this shit out, even back to when I first started those YouTube

1:06.7

videos in high school. No matter all the things that I've done in between now and then, I'm just still Brittany from Newcastle. From being one of Australia's first YouTubers to building

1:14.5

five multi-million dollar labels. She's built a fashion empire from scratch with no degree,

1:19.2

no investors, and no business background. Today's guest is Britney Saunders. Even though I've got all

1:24.2

this amazing stuff happening in my life, I always have this major sense of disappointment

1:28.7

that my mum and dad haven't been a part of any of it.

1:31.7

Do you think you would have been more successful?

1:33.9

If I'm being honest, no.

1:35.8

Having no support or guidance,

1:38.2

I think that's why I've been able to be so successful.

1:41.2

But I also think it's me trying to prove something for them.

...

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