569: The Email Expert - How to Get Your Customers Attention

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 20 June 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide. He shares: • Why most ecommerce founders start email marketing too late • How to convert more website traffic into high-intent subscribers • The 2% of automations that drive 40% of ecommerce revenue • Why segmentation and personalization outperform batch-and-blast emails • Creative SMS tactics that build loyalty—not just conversions • His vision for how AI will transform martech in the next decade Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠Click here⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠Click here⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠Click here⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠Click here⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠Click Here⁠⁠⁠ LinkedIn → ⁠⁠⁠Click here⁠⁠⁠ Connect With Omnisend & Rytis Lauris Rytis Lauris LinkedIn → ⁠Click here⁠⁠⁠⁠ Omnisend Website → ⁠⁠⁠Click here⁠⁠⁠ Omnisend Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠Click here⁠⁠⁠ Website → ⁠⁠⁠Click here⁠⁠⁠ Instagram → ⁠⁠⁠Click here⁠⁠⁠ Facebook → ⁠⁠⁠Click here⁠⁠⁠ Twitter → ⁠⁠⁠Click here⁠⁠⁠ LinkedIn → ⁠⁠⁠Click here⁠⁠⁠ Podcast → ⁠⁠⁠Click here

Transcript

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0:00.0	Hey Founder Fam, I want to talk to you about something super exciting. We're officially partnered with Omniscend, the email marketing and SMS platform built specifically for e-commerce founders. We've been recommending Omnysend to Founders students for a while now because it just works. Whether you're launching your first store or you're scaling the seven figures, it really helps you automate your marketing and get real results.
0:24.0	Did you know on average, Omnysend customers make $68 for every $1 they spend, which is an insanely good return on investment?
0:32.6	And because you're part of the founder community, you get 50% off your first three months with the code Founder 50.
0:39.3	Just head to Omnicend.com forward slash founder without the E to get started.
0:45.1	All right.
0:45.9	Now let's jump back into the show.
0:48.7	So 2 to 3% of your website traffic actually converts.
0:52.8	97, 98% lose this traffic and usually you pay for the
0:56.6	traffic. You pay for matter. You pay for Google. Where should they focus first? Always have to
1:01.2	convert into subscribers. Two or three percent convert directly. Another two, three percent that you
1:06.5	would convert into your subscribers. You double amount of your visitors that leave you a second chance
1:12.5	to convert them a little bit later. Today's guest is Reidus Loris. Co-founder of Omnisin. They go to email
1:18.5	and SMS platform for e-commerce brands with over 125,000 customers worldwide. For every dollar
1:25.4	you spend, how much should your return on investment be?
1:28.3	$40 for $1 spend. Last year, we generated $68 back for every dollar spent. It's a big impact.
1:35.7	Last year, we generated more than $2 billion for our customers.
1:43.2	Hear the stories.
1:45.0	Learn the proven methods and accelerate your growth and future through entrepreneurship.
1:51.0	Welcome to the founder podcast with Nathan Chan.
1:57.2	Ritas, thank you so much for taking the time to speak with me.
2:00.5	You're dialing in all the way from Lithuania.
2:03.5	Thanks for inviting really great to be here.
	...

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