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The Foundr Podcast with Nathan Chan

567: The Tiny Challenge Model - The Easiest Way to Get Your First 5 Clients | Richmond Dinh

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8662 Ratings

🗓️ 6 June 2025

⏱️ 46 minutes

🧾️ Download transcript

Summary

What You’ll Learn in This Episode In this episode, Richmond Dinh, founder of the Tiny Challenge model, reveals how he went from nearly going bankrupt to building a 7-figure coaching empire—without a big audience, paid ads, or complex funnels. He shares: • How he rebuilt his life after losing it all in property investing • The one framework that helped him launch 8-for-8 successful online programs • Why you only need a few high-quality clients to make 6 or 7 figures • The simplest way to land your first 5 clients—even if you’re starting from scratch • How to scale a coaching business with integrity, client obsession, and 80%+ profit margins • His mindset shift from flashy metrics to meaningful impact If you’ve ever wanted to launch a course, coaching offer, or digital product—but didn’t know where to start—this episode is packed with tactical wisdom you can implement today. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Richmond Dinh Instagram → ⁠Click here⁠ Tiny Challenge Site → ⁠Click here⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

Transcript

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0:00.0

Hey Founder Fam, I want to talk to you about something super exciting. We're officially partnered with Omniscend, the email marketing and SMS platform built specifically for e-commerce founders. We've been recommending OmnisCent to Founder students for a while now because it just works. Whether you're launching your first store or you're scaling the seven figures, it really helps you automate your marketing and get real results.

0:24.0

Did you know on average, Omnysend customers make $68 for every $1 they spend, which is an insanely good return on investment.

0:32.6

And because you're part of the founder community, you get 50% off your first three months with the code Founder 50.

0:39.3

Just head to Omnicend.com forward slash founder without the E to get started.

0:45.0

All right. Now let's jump back into the show.

0:49.0

Hear the stories. Learn the proven methods and accelerate your growth and future through entrepreneurship.

0:56.5

Welcome to the founder podcast with Nathan Chan.

1:02.2

Hey guys, Nathan Chan here.

1:04.1

Welcome back to another episode of the founder podcast.

1:07.2

Today, we're joined by Richmond Dinn.

1:10.9

He's come down all the way from Sydney.

1:13.9

This is his third trip to Melbourne here in the studio to talk about everything, selling

1:20.5

coaching services, getting more clients, launching a digital product business is the absolute

1:26.3

master of teaching people how to launch

1:28.3

digital products, how to just get more clients, but then also how to do challenges.

1:32.8

And he's got this incredible model called the tiny challenge model.

1:36.1

I think it's game changing.

1:37.8

And if you want to launch a digital product business, you're going to learn a lot.

1:41.2

So tell me, like, how did you get into selling digital products online,

1:47.6

like, and doing coaching and consulting and services? So this is a pretty hot space now. And

1:53.7

there's a lot of people coming into this space. There's a lot of people that want to know how

1:58.1

to get clients, they want to know how to sell their services or the digital products. But how did you get your start? You're right. Like, it's a really

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