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Bourbon Pursuit

568 - Mastering 95/5 Rye at Scale with Ian Stirsman, Master Distiller at Ross and Squibb

Bourbon Pursuit

Bourbon Pursuit

Food, Arts, Hobbies, Leisure

4.8925 Ratings

🗓️ 28 May 2026

⏱️ 76 minutes

🧾️ Download transcript

Summary

Whether you call it Seagram’s, LDI, MGP, or its official modern name, Ross & Squibb—the massive facility in Lawrenceburg, Indiana, is the undisputed backbone of the whiskey industry. On this episode, we sit down with Ian Stirsman, the Master Distiller steering the ship at this legendary production powerhouse. We tackle the distillery's endless naming history head-on and trace Ian’s journey from a chemical engineer working in a paper mill to commanding one of the largest distillation footprints in the world. Ian delivers a technical masterclass on how they produce massive mash bills at an unbelievable scale, the history behind their iconic 95/5 rye recipe, and why vintage light whiskey is suddenly having a massive moment. Plus, we pull back the curtain on how their team approaches blending, warehouse aging, and wood selection for Ross & Squibb's own rapidly growing premium house brands like George Remus and Rossville Union. Show Notes: Why the industry still calls Ross & Squibb Seagram's, LDI, and MGP Ian Stirsman’s journey from chemical engineering to the Lawrenceburg distillery floor The Dayton whiskey bar epiphany that revealed MGP’s true market dominance Moving from process engineer to managing a multi-spirit team operation Deconstructing the legendary 95/5 rye recipe and the lasting impact of Seagram’s documentation The history of light whiskey and why older expressions are suddenly booming with consumers How the team selects barrels for George Remus and Rossville Union Wood management, rickhouse microclimates, and creating the Remus Experimental Series The future of Ross & Squibb’s brand strategy, bottle club, and upcoming changes to the barrel program Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

When I started, we had to be running very high corn percentage on the big side to be able to do 955 on the small side.

0:08.1

But since then, we've figured some things out.

0:11.1

We do some things differently than anyone else in the industry.

0:15.6

And we're able, I mean, we can do 955 on both sides now for extended periods of time.

0:20.7

And I don't think there's really another distillery out there that has that capability at scale. This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen.

0:46.9

And I'm one of your hosts, Kenny Coleman.

0:48.8

Whether you call it Seagram's LDI, MGP, or maybe by its official, modern name that we always kind of chuckle at.

0:56.4

Ross and Squibb, you know it, as that massive facility in Lawrenceburg, Indiana.

1:01.5

And it's undisputedly one of the biggest backbones of the industry because a lot of people

1:06.1

use their whiskey in their brands and in their bottles.

1:09.2

And on this episode, we sit down with Ian Sturzman.

1:12.0

He's the master distiller steering this ship at that legendary production warehouse.

1:16.4

And we tackle the distillery's endless naming history head on.

1:20.2

Plus, we talk about Ian's journey.

1:22.2

He started off as a chemical engineer working in a paper mill and then starting to command

1:26.4

one of the largest distillation footprints

1:28.2

in the world. Ian delivers a technical masterclass on how they produce massive mash builds at an

1:34.0

unbelievable scale. Plus, you get some history behind their iconic 95-5 recipe and why vintage

1:39.7

light whiskey is suddenly having that moment right now. Plus, we start talking about how their team is approaching blending,

1:46.6

warehouse aging, wood selection for Ross and Squib's own growing premium house brands,

1:51.3

like George Remus and Rossville Union.

1:53.8

Enjoy this week's episode, and now here's Fred Minnick with Above the Char.

...

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