I have 22 and 24 year old boys and they both drink.

They both are like bourbon, but they're like, Dad, if I'm going to do something, I'm going to have fun.

I'd rather have a couple cans of weed drink and be sleepy and wake up the next morning sluggish than wake up with a hangover.

I'm like, yeah, but that's weak.

What's the fun in that?

This is Burbin Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews, people making the bourbon whiskey industry happen, and I'm one of your hosts, Kenny Coleman.

Have you ever wondered what's really going on behind the counter at your local liquor store?

Well, on this episode, we go back and dive into the retail side of the business.

And for this one, we sit down with our good

buddy, Bill Durham. He's the man behind Frankfurt Avenue Liquors here in Louisville, Kentucky.

And we talk about his journey from the early days of starting at another retail establishment

called Liquor World, and he left there to start building out a brand new store and bar destination that has

not only bottles to buy, but there's cocktails and vintage pours all there at Frankfurt Avenue

Liquors. And the retail world, you know, it has its own hurdles, like navigating inflation,

different consumer trends, and how shops are handling the pressure of today's market.

And he shares his take on the explosive rise of vintage spirits, the return of other kind of things

in cocktail culture, and why building a community around what he's doing has been really key

with rising competition, maybe not in the neighborhood, but even potentially nationally.

So whether you're curious about how local retailers are keeping your shelf stock, or you just want to know the

truth about the current state of the industry, Bill's here for you. With that, enjoy this

week's episode. And now here's Fred Minnick with Above the Char. I'm Fred Minnick, and this is Above the Char.

This week's idea comes from Jeremy Babineau, who writes me on X.

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