#565: Why journey management matters, with Eytan Hattem, Cemantica
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 21 August 2024
⏱️ 31 minutes
🧾️ Download transcript
Summary
Journey mapping, management, and orchestration. They’re all just different names for the same thing, right? Well not quite. Even though they are all aimed at creating a more valuable customer experience, they all play unique roles.
Today we’re exploring customer journey management with Eytan Hattem, CEO and Co-Founder of Cemantica. We'll delve into how understanding and managing customer journeys can transform business strategies and customer experiences.
About Eytan Hattem
Customer experience has always been at the heart of Eytan’s career and his passions; from his proven track record in international Customer Engagement projects through to his work as a business consultant supporting clients in their digital transformation journey.
As a CCXP certified professional, Eytan consults global businesses across multiple sectors to help them understand and transform their customer journeys through best practices and innovative technologies.
A true evangelist and thought leader, Eytan speaks and writes regularly within CX industry media with authority and passion plus mentors fellow CX professionals to spread the power of customer experience!
RESOURCES
Cemantica website: https://www.cemantica.com
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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Transcript
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| 0:00.0 | The Agile brand. |
| 0:03.0 | Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that make |
| 0:22.1 | brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand. |
| 0:28.0 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing operations, and |
| 0:33.6 | CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems, |
| 0:39.4 | an industry leader in full-stack technology services, talent services, and real-world application. |
| 0:45.1 | For more information, go to teksystems.com. Now let's get on to the show. |
| 0:53.3 | Journey mapping, management, and orchestration. They're all just different names for the same |
| 0:58.2 | thing, right? Well, not quite. Even though they're all aimed at creating a more valuable |
| 1:03.2 | customer experience, they all play unique roles. Today, we're exploring customer journey |
| 1:08.2 | management with Aidan, Adam, CEO, and co-founder of Symantica. |
| 1:13.6 | We'll delve into how understanding and managing customer journeys can transform business |
| 1:18.7 | strategies and customer experiences. |
| 1:21.3 | Aiton, welcome to the show. |
| 1:23.3 | Hi, Greg. |
| 1:24.4 | I'm great to be here. |
| 1:25.9 | Yeah, looking forward to talking about this with you. |
| 1:29.3 | Why don't we get started though with, you know, give us a little background on you and your role at Symantica and a little bit about what Symantica does. |
| 1:38.3 | So I'm managing the company. I started, I did my CCXP certification six six years ago but before that I was also |
| 1:47.8 | doing consulting in customer experience and mainly in customer engagement implementations |
| 1:53.7 | and this is where I get got to know customer experience you know from looking at |
... |
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