#564: The cookiepocalypse that didn't happen with Jaysen Gillespie, RTB House

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 19 August 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

We are here at eTail Boston and hearing about all things e-commerce and retail. Today we’re going to talk about the cookiepocalypse that never happened, and what Google’s decision not to deprecate third-party cookies means for all those marketers preparing their first-party data strategies, as well as all those consumers out there that still like their privacy.. To help me discuss this topic, I’d like to welcome Jaysen Gillespie, Head of Analytics and Data Science at RTB House. RESOURCES RTB House website: https://www.rtbhouse.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.4	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to T.E.K systems.com.
0:49.0	Now let's get on to the show.
0:58.0	We are here at E-Tel, Boston and hearing about all things e-commerce and retail. Today we're going to talk about the cookie apocalypse that never happened and what Google's decision not to
1:04.5	deprecate third-party cookies means for all those marketers preparing their
1:08.1	first-party data strategies as well as those consumers out there that still like their privacy.
1:14.0	So I'll be discussed this topic, I'd like to welcome Jason Gillespie,
1:17.4	head of analytics and data science at R. T. B. House.
1:20.6	Jason, welcome to E.T Boston and welcome back to the show.
1:24.0	Well, thank you, Greg. It is great to be here and I look forward to discussing third-party cookies, everybody's
1:30.0	favorite topic right now. I know, I know, as if we weren't sick of talking about it already
1:35.5	we're gonna dive in a little bit more here especially with you know Google's
1:39.6	relatively recent news and stuff but but before we do that, for those that didn't catch you last time you were on the show, why don't you give a little background on yourself and your role at RTB house?
1:51.0	Sure. So I am our head of analytics and data science as you mentioned and that means I'm heavily
1:57.1	involved with understanding the effect of marketing and how marketing technologies are changing over time. I do a lot of
2:04.3	incrementality tests for example and I really focus on what's going to happen as
	...

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