564. “I need to grow beyond Etsy” | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 29 February 2024
⏱️ 57 minutes
🧾️ Download transcript
Summary
Time for another Product Boss coaching session! Today we have Yvette Erger who sells wedding gifts– flower girl proposal boxes, bridesmaid gift packages, etc. She feels overwhelmed and doesn’t know where to start in order to improve her business, Luna Forever & Co. She’d love to make enough to retire her husband one day, but has a hard enough time just raising five kids right now. Lots of Product Bosses are in similar situations, so let’s jump in and see what we can do.
First, we talk about setting a concrete goal: How much do you want to make in one year? Three years? Next, we dig into the ideate phase: Are you making the right product and are you selling it to the right customer? Finally we dive into platforms. Right now, Yvette is only on Etsy. We do a little searching and see that Amazon FBA could be an excellent additional revenue stream.
If you have a good product, but just don’t know how to efficiently scale up, make sure to tune into this episode. You’ll learn how to review your current efforts and make plans for new growth. A little coaching can go a long way!
Resources:
- Support Yvette’s business at ForeverLunaCo.com
- Follow Forever Luna & Co on Instagram: @ForeeverLunaAndCo
- Shop Forever Luna & Co on Etsy: www.etsy.com/shop/ForeverLunaandCo/
- Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
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Transcript
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| 0:00.0 | right now you know how to do your own productions or making it so you know how to |
| 0:03.7 | source the product and customize the product. But the other part that will |
| 0:08.1 | start to establish you a bit better is the branding it. So you know how to curate, you know how to put things together, you know how to |
| 0:14.8 | have the box, but now it's like if I'm going to attract my ideal customer, who is she and what is she looking |
| 0:21.1 | for and how do I solve a need want problem or desire for her. |
| 0:28.7 | Hi I'm Jacqueline Snyder and this is the Product Boss podcast I've helped launch and grow thousands of |
| 0:35.4 | product-based businesses even one of my own and over the last 20 years I've seen |
| 0:40.4 | behind the scenes of businesses just like yours. |
| 0:43.6 | Whether they are makers, manufacturers, |
| 0:45.6 | artists, or food and beverage businesses, |
| 0:47.7 | I have spent so many hours studying it all. |
| 0:51.5 | I've discovered what makes them successful. What are mistakes they could |
| 0:54.6 | avoid? How did they turn an idea into successful business and what are strategies |
| 0:59.6 | they have used to make more sales and be discovered by more customers. |
| 1:04.4 | This is what this show is all about. |
| 1:06.8 | Whether you're just starting out or you're looking to become a million dollar product |
| 1:10.0 | boss, I'm here to give you the permission to chase your dreams no matter how big or small. |
| 1:15.3 | All you need is the right mindset, a little courage, strategy and support and |
| 1:20.6 | you too can be the next million dollar product boss. Let's do this. |
| 1:29.0 | When it comes to owning a product-based business, your slow seasons are meant for you to be working on |
| 1:34.8 | your business instead of working in your business. That's why now is the perfect time to focus |
| 1:40.4 | on making sure your business runs as efficiently as possible. |
... |
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