563. TikTok Insider Gives Us the Scoop
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 26 February 2024
⏱️ 16 minutes
🧾️ Download transcript
Summary
Have you thought about selling your products on TikTok? In this episode, we have a TikTok insider walk us through setting up a TikTok Store and using its affiliate program.
The first thing you should know about getting a TikTok Store (not to be confused with TikTok Business) is that it can be quick and easy. It usually only takes a day or two for your TikTok store account to be approved and go live. Then you can simply link the Shopify account you already use to sell your products. TikTok will sync with your Shopify inventory on an ongoing basis. You also have the option to manually input your products to your TikTok store natively.
Now let’s talk money. TikTok charges 2% plus thirty cents on transactions. The other money item: You can pay independent creators to market your products. There are two ways to do this: Shop Plan and Targeted Plan. In Shop Plan, you upload your product to the TikTok affiliate marketplace and then affiliates (TikTokers who have atleast 5,000 followers) can choose a product to market for you based on a sales-only commission. Targeted Plan is a little more involved– you can evaluate creators’ target audiences, success rate, etc., then choose one based on how well you think they fit your product.
If you want to tap into the hot TikTok market, this episode is a can’t miss!
Resources:
- TikTok Shop
- Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!
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Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
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Transcript
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| 0:00.0 | every single conversation that I've had with everyone that I've worked with at Tik-Toc. |
| 0:04.8 | I recommend to use this for that simple fact that it's risk-free. |
| 0:12.4 | Hi, I'm Jacqueline Snyder, and this is the Product Boss Podcast. I've helped launch and grow |
| 0:18.6 | thousands of product-based businesses, even one of my own. And over the last 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:27.0 | Whether they are makers, manufacturers, artists, or food and beverage businesses, |
| 0:31.0 | I have spent so many hours studying it all. I've discovered |
| 0:35.8 | what makes them successful. What are mistakes they could avoid? How did they turn an idea |
| 0:40.9 | into successful business? |
| 0:42.6 | And what are strategies they have used to make more sales |
| 0:45.8 | and be discovered by more customers? |
| 0:48.2 | This is what this show is all about. |
| 0:50.8 | Whether you're just starting out |
| 0:51.9 | or you're looking to become a million dollar product |
| 0:53.9 | boss I'm here to give you the permission to chase your dreams no matter how big or |
| 0:59.0 | small all you need is the right mindset, a little courage, strategy, and support and you too can be the next million dollar product boss. |
| 1:08.0 | Let's do this. |
| 1:10.0 | When it comes to owning a product-based business, your slow seasons are meant for you to be working |
| 1:18.0 | on your business instead of working in your business. That's why now is the perfect time to focus on making sure your business runs as |
| 1:26.3 | efficiently as possible. |
| 1:28.6 | Finding the right resources to make this happen can be difficult, but my friend, it doesn't have to be |
| 1:34.0 | Thanks to Sales Hub from HubSpot |
| 1:36.0 | with this all in one platform |
... |
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