562. "I need more sales for my purpose-driven business." | Coaching Session
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 22 February 2024
⏱️ 53 minutes
🧾️ Download transcript
Summary
How can a jewelry maker get more conversions for her purpose-driven products? Today we help Tisha Trapp find ways to better grow her online business. Tisha creates beautiful one-of-a-kind bracelets with a purpose behind them: To celebrate the unique and individual qualities of those with autism, as well as embracing each person's distinct personalities.
We review all Tisha’s messaging from product descriptions and website copy to social media posts to emails. We also talk about visual branding, including product photos, and website user experience.
Listen in for tips on how to optimize your own messaging so that your products are easily accessible and attractive to a wide audience.
Resources:
- Support Tisha’s business at tishatrapp.com
- Follow Tisha Trapp Jewelry on Instagram: @tishatrappjewelry
- Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Transcript
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| 0:00.0 | We want to hammer home purpose so much so in the very beginning, |
| 0:03.0 | but people are really not going to part with their dollars just because of your purpose, |
| 0:06.4 | because then that's just a charity. |
| 0:08.3 | What's going to happen is they're going to be attracted to something. |
| 0:11.2 | They're going to want it for some reason. An influencer |
| 0:13.5 | wears it, everybody's wearing it, it's a trend, it meets a need, want, desire |
| 0:17.0 | ourselves a problem, and then they're going to feel better about themselves |
| 0:21.2 | because of the mission behind the business. |
| 0:23.7 | Hi, I'm Jacqueline Snider and this is the Product Boss podcast. |
| 0:31.7 | I've helped launch and grow thousands of product-based businesses, even one of my own. |
| 0:36.8 | And over the last 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:42.0 | Whether they are makers, manufacturers, artists, or food and |
| 0:45.2 | beverage businesses, I have spent so many hours studying it all. I've discovered |
| 0:50.6 | what makes them successful. What are mistakes they could avoid? How did they turn an idea into successful business? |
| 0:57.0 | And what are strategies they have used to make more sales and be discovered by more customers? |
| 1:02.0 | This is what this show is all about. sales and be discovered by more customers. |
| 1:02.9 | This is what this show is all about. |
| 1:05.4 | Whether you're just starting out or you're looking |
| 1:07.1 | to become a million dollar product boss, |
| 1:09.4 | I'm here to give you the permission |
| 1:11.1 | to chase your dreams, no matter how big or small all you need is the right |
| 1:15.8 | mindset a little courage strategy and support and you too can be the next |
... |
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