563 1/2: Drew Canole Founder of Organifi [Bonus Episode]

Mind Pump: Raw Fitness Truth

Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

Health & Fitness, Fitness

4.8 • 12.6K Ratings

🗓️ 1 August 2017

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this Bonus episode, Sal, Adam & Justin speak with Drew Canole, founder and CEO of Organifi, Organifi is an organic supplement company and Drew shares a very interesting story on how he founded the company. As you may know, Mind Pump has been very critical of supplements, especially the industry's push to consume excessive protein, the use of artificial sweeteners and supplements that do not contain what they are advertised to contain. The position of Mind Pump is (and always will be) to get your nutrition from whole, natural, well sourced foods but the reality is, not everyone eats strictly with nutrition in mind every single day. This is where supplementation can come in and this is why Mind Pump forged a relationship with Organifi. Organifi offers certified organic greens, protein, turmeric and probiotics that are tested for purity and of the highest quality. Please check out their site at www.organifi.com and try out their products. Use "mind pump" at checkout for 20% off. There is absolutely no risk as Organifi offers a 60 day money back guarantee. We appreciate your support in helping Mind Pump with this relationship. By purchasing Organifi not only do you get excellent quality products but you are helping Mind Pump.

Guys talk about the behind the scenes process of working out partnership with Organifi (0:00)
Guys talk with Drew about what got him started in this industry (7:30)
- His own transformation
Where did he get his information from? What to go after and what would help people? (12:28)
- Let food be thy medicine
When did your products first hit the market? (14:00)
- November 2013
What made him go the organic route? (15:35)
- What would he take or his family
- Want to put the best products out there
- Integrity
- Mother nature’s medicine
Guys talk about their idea to create own line/partnership (18:35)
How do they source their products? (21:56)
- Best supply coordinator
- Monk Fruit
- Real Food Extracts
Why did he go the plant-based route with their protein powder? (27:45)
- Drew had a bout with gout in early 30’s
Their products are on the higher end of cost. Why are they more expensive than their competitors? (31:05)
- Way crops are managed
  - Tested
  - Did own clinical trials
- Whole food vitamins cost
- Worth every penny when it comes to your health
- 60-day money back guarantee
How deep is their recipe list? (37:20)
- Wellness Wednesday
- 3 holistic nutritionists on staff
What has been his strategy for growth? (38:30)
- Accelerate other leaders in his business
- Create a club
- Give local discounts
- Sponsoring different podcasts
  - Influencers

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Transcript

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0:43.8	So we're doing something a little bit different today. And I like it. I always love when we
0:49.1	share some of the behind the scenes stuff going on with people because I think people appreciate
0:53.3	especially those that are entrepreneurs trying to build a business. And you know, the
0:58.1	last couple of months, I've been secretly courting some companies.
1:03.3	Well, we've been courting. We've been courting. We're the ones that are getting courting.
1:08.5	For a while now, I've always been seeing the inception of Mind Pump. We've been approached
1:11.8	by lots of companies to do sponsorships and most of them are supplement companies. And
1:17.6	those of you who are regular listeners know our thoughts on most supplements.
1:21.4	Do we tell the audience that we were that at one point, we almost were going to do our
1:26.3	own line and we looked into all that. No, we never told them. But at one point, we were
1:31.5	because there's a huge demand. A lot of our fans want access to a good quality protein
1:40.0	shake is probably one of the most popular questions that I get is what if you do take supplements,
1:45.0	what do you recommend? If I do take protein powder, we understand where you guys stand
1:49.0	as is, but you know, well, because I know that and that's why I've always fought us on
1:54.3	this topic that we always advocate one whole foods to that, you know, the amount of
	...

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