#562: Empowering the Next Generation of Women in Technology with Cerys Goodall, Vetster
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 14 August 2024
⏱️ 30 minutes
🧾️ Download transcript
Summary
Welcome to today’s episode where we delve into leadership and empowerment in the tech industry with Cerys Goodall, Chief Operations Officer at Vetster, the world's fastest-growing pet telehealth platform. We'll discuss her strategies for fostering female leadership and building resilient, scalable operations.
Cerys Goodall, Chief Operating Officer at Vetster, leverages over two decades of experience driving innovation and transforming pet care globally. As COO of the world's fastest-growing pet telehealth platform, her goal is to create best practices and programs that effectively develop a brand, increase awareness, and achieve market leadership on a global stage. She enhances both employee and customer experiences, connecting millions of pets and owners with expert veterinary care through Vetster's top-rated marketplace. Cerys creates integrated programs for marketing, communications, public relations, client service, business development, and product development teams, ensuring Vetster's continued growth and success.
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Transcript
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| 0:00.0 | The Agile brand. |
| 0:03.0 | Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that make |
| 0:22.1 | brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand. |
| 0:27.6 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing operations, and |
| 0:33.5 | CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems, |
| 0:39.3 | an industry leader in full-stack technology services, talent services, and real-world application. |
| 0:45.0 | For more information, go to teksystems.com. Now let's get on to the show. |
| 0:51.8 | Welcome to today's episode, in which we're going to look into leadership and empowerment of women in the tech industry with Karris Goodall, Chief Operations Officer at Vetster, the world's fastest growing pet telehealth platform. We're going to discuss her strategies for fostering female leadership and building resilient, scalable operations. |
| 1:12.1 | Keras, welcome to the show. |
| 1:13.9 | Thanks, Greg. |
| 1:14.5 | It's nice to be here. |
| 1:15.5 | Yeah, looking forward to talking about this with you. |
| 1:18.0 | Why don't we get started with you sharing a little bit about your journey to becoming |
| 1:22.6 | COO at VETSTER and a little bit about your background? |
| 1:26.9 | Yeah, thanks so much. |
| 1:28.5 | I am probably the most unlikely COO on the planet. |
| 1:32.3 | I like to say my background has been quite varied and quite non-traditional. |
| 1:39.1 | I spent my early days in biotechnology and had some amazing times working at microfluidics companies. |
| 1:48.9 | I morphed into public relations because I realized I liked to talk more about science than do science. |
| 1:55.5 | And was really fortunate. |
| 1:57.3 | I got to work with fantastic companies here in Canada, some that were helping NASA |
... |
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