We maintain our own creative control almost, I mean, not almost always, always, because, you know, it's important that if we're using our voice, that we have the freedom to, like, speak the way we want to speak, because that's the thing that people are attracted to to begin with. Like if we, if, you know, agencies and brands have this tendency to be like, all right, I really like what you're doing. Now, can you do that for me exactly the way that we do it? Yeah. And it's like, why?

Why would we do that?

It's not good for you. have this tendency to be like, all right, I really like what you're doing. Now, can you do that for me exactly the way that we do it?

Yeah.

And it's like, why?

Why would we do that?

Well, it's not good for you.

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your hosts, Kenny Coleman.

Do you feel that the whiskey industry needs another corporate documentary, or does it just need a better script?

And today, we're joined by Ryan and Alec Ballas.

They're the creative minds behind Whiskeyland TV to talk about their transition from professional

filmmaking to now capturing the soul of the Bourbon Trail.

From shooting their childhood home videos to their serendipitous entry into the spirits world with their

film runner, the brothers share how a candid bathtub epiphany led to a vision of whiskey-centric

storytelling that bypasses those big brands to focus on the authentic narratives of more smaller

producers. You know, in a saturated market that often favors some flashy 15-second

clips over substance, Ron and Alec, they're focused on nuanced storytelling that resonates

with enthusiasts on a personal level. And for me, I've been a fan of their work ever since

they debuted Whiskeyland on episode one, which featured another than yours truly, but they have certainly made a name

for themselves in this space, and their work shows it. With that, enjoy this week's episode,

and now here's Fred Minnick with Above the Char. I'm Fred Minnick, and this is Above the Char.

This week's idea comes from Don Safranag, who writes me on Patreon in the chat.

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