The alcohol game is a leverage game, and you want to talk about combining two big conglomerates.

That is a crazy amount of leverage that they will now have internationally, not just in the

United States, not just an American whiskey, but all sorts of categories.

So I think it's a really smart move by both of them, and I honestly don't think it will affect most

of our side of things, consumer side of things, in the way of American whiskey.

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your hosts, Kenny Coleman.

Here we are. Once again, a month later, another Bourbon Community Roundtable. In this one, we take a few different viewpoints about some of the biggest news that has been shaking up inside of the spirits industry, and that is the potential merger between Brown Foreman and Pernaud Ricard. We take a few different angles of this, but we really look at Fred's perspective when he

really talks about what this means for the city of Louisville. But beyond that, it's also coming

to understand that this is a business and you're always beholden to this shareholder at the end

of the day. I'm not going to spoil it for you, but I hope you enjoy this week's episode,

and now here's Fred Minnick with Above the Char.

I'm Fred Minnick, and this is Above the Char.

This week's idea comes from Keith Norton, who writes me within the Patreon chat.

Do you see American single malt's

as the next big thing in whiskey,

or is it just a phase

that people are branching out to?

Well, Keith, that's a great question.

Now, the difference between being a fad

or a phase in the whiskey circle

is that American single malt

has its own federal definition now.

...