Sellers are told to sell to the persona, but what if there was a better way to be

more authentic by personalizing the entire sales process all the way from

prospecting to closing.

Humantic AI makes this possible. You can gain personality insights that enable

you to sell the way your buyers want to buy. Head over to Humantic.ai to claim

your free trial so you can book more meetings and close more deals.

My name is Colin Mitchell and welcome to sales transformation, a daily

podcast with the best moments from the most respected people in the sales world.

The goal of this show is to give you a daily dose weekends included in 10

minutes or less to help transform the way you sell. I hope you enjoyed today's

episode and now to David to tell you what you can expect in today's episode.

How do you deliver a call to action?

In a seller's differ in closing styles, but if there's something that's common

about them, it's that they will close with a call to action.

AKA CTA. If you're wondering why your standard CTA doesn't work all the time, it's because

it's not fit for your prospect's personality type. Colin explains that CTAs also need

to be fit to personality types. You will learn more in this latest episode of sales transformation.

I like that you think about creating intrigue and you bring up a good point there. You talk

about CTAs too. Like are there different personality types lend themselves? Like should

I use the meeting link with X personality type because that's the type of I'm the type

of person that just wants to be able to book through the meeting link. Other people,

if you do a direct CTA like that, that's going to really turn me off. Does that carry

...