#562 S2 Episode 431 - KEEP THE BALL ROLLING IN: Consistent Build-Up Of Value In An Inbound Approach

Sales Transformation

Leadium

Sales Tips, Sales Training, Founder Led Sales, Marketing, Selling With Video, Founder-led Sales, Sales Prospecting, Management, Sales Management, Business, Sales Advice, Daily Sales Tip, Sales Leadership, Social Selling, Collin Mitchell, Enterprise Selling, Sales Mindset, Outbound Sales, Sales Podcast, Sales

5.0 • 2.1K Ratings

🗓️ 6 February 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

WHAT IS SOCIAL SELLING TO YOU? This episode starts off with Marki and Collin discussing the value of consistency in any channel you use when selling. Marki then posed a question for Collin on his thoughts on what is social selling. Collin explains that social selling should be treated as an inbound channel rather than an outbound one and breaks down how adding value comes into play with it. Find out more in this latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTS COLLIN: IT’S ALL ABOUT THE MINDSET “The actions and activities that you do are a result of your mindset and how you approach it.” COLLIN: CONTRIBUTION, INSTEAD OF SEEKING ATTENTION “You got to shift to what can I contribute? What can I give to the platform to a community, it's a long game, again, most people will give up before they start to see results because they're gonna throw their hands up.” COLLIN: WHAT SOCIAL SELLING IS MEANT TO BE “I like to think of social media as more of an inbound channel, not an outbound channel. A lot of people are treating social like an outbound channel, which is connecting with everybody, sending automated messages, and doing all that stuff. I'm not some big anti-tech automation type of person, but there's a right way to do it, and it's about building relationships on the channels. It's adding value to an audience and community that you build up.” Connect with Marki Marki Lemons | National Association of REALTORS ® Connect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Transcript

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0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.7	My name is Colin Mitchell and welcome to sales transformation, a daily
0:41.6	podcast with the best moments from the most respected people in the sales world.
0:46.1	The goal of this show is to give you a daily dose weekends included in 10
0:50.6	minutes or less to help transform the way you sell. I hope you enjoyed today's
0:55.2	episode and now to David to tell you what you can expect in today's episode.
1:05.5	Alright, question of the day. What is social selling to you? In this episode, start off
1:10.9	with Mark and Colin discussing the value of consistency and any channel you use when
1:16.1	selling. Mark then post a question for Colin on his thoughts on what is social selling.
1:21.9	Colin explains that social selling should be treated as an inbound channel
1:26.2	rather than an outbound one and breaks down how adding value comes into play with it.
1:31.5	Find out more in this latest episode of sales transformation.
1:36.5	So the second thing I heard was consistency. So having another conversation with the
1:43.7	second generation realtor of mine and he said, Mom, what I've come to realize is I have
1:50.5	to be consistent with what I consider to be boring. And I said, well, yeah, I guess
1:58.4	if that's how you look at it, but I don't think of social media as born, even though there
2:02.5	are people who look at it as being boring, right? I love social media and technology, which
	...

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