560. How to Become ‘Qualified’ As an Online Health / Fitness Coach

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 8 August 2024

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

Feeling under qualified from fulling committing to your online coaching business? Think a certification will be the solution to your problems? While we believe certifications have their place and IFCA is accredited by these certifications, in the end they are businesses too. In this episode, I am going to share the most important limiting belief to break to get over this hump and start growing your coaching business.

Time Stamps:

(0:08) Are You Qualified To Be An Online Coach?

(0:30) 5 Functions Of A Business

(1:35) The Most Important Limiting Belief To Break

(3:18) Action Before Feeling

(3:50) Catch Me If You Can

(7:34) Next Episode

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(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Transcript

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0:00.0	There are thousands of people out there who are succeeding, who are having a lot of success,
0:04.3	creating results, making money, living the life that you ultimately want to live or acting
0:08.6	on the career that you want to have who are less qualified than you.
0:12.9	Hey, welcome back, everyone, to the fitness business podcast today. I'm going to share with you
0:16.6	exactly how to understand if you are qualified enough to be an online health or fitness coach. And I'm going to give you some actual tactical advice in terms of not just how to understand if you are qualified enough to be an online health or fitness coach.
0:21.6	And I'm going to give you some actual tactical advice in terms of not just how to identify
0:25.4	whether you are or not qualified enough, but also how to improve your sense of qualification,
0:30.7	both in terms of how the market perceives you and maybe even more importantly, how you perceive
0:35.5	yourself. So to jump into this, I want to share with you the five functions of a business. All right. So to grow a business in
0:42.6	this industry, a health and fitness business, right? We have to understand these five levers
0:47.7	and these five pillars, which is really simple. Number one, we have to generate leads,
0:52.2	all right, lead generation. Number two, we have to nurture those leads, which means build trust, get those leads to have
0:58.0	a conversation with us about your program and your offer, and then we have to move them into a
1:03.0	sales call, which is the conversion part.
1:04.0	That's number three.
1:05.0	We have to convert them to becoming a client.
1:07.0	And then finally we have fulfillment, which means delivering on your promise, actually over delivering on your promise, right?
1:12.6	Doing a great job. And then we have retention, making sure that we keep clients long enough to get them that long term, sustainable result and to drive LTV in our business, lifetime value.
1:22.5	So most business owners, they never even get started to be able to build those five pillars because the constraints that they face are often more within themselves.
1:31.7	All right, this is where I like to call this the three business owner constraints come in.
1:35.6	These are the three pillars of how to be a qualified business owner qualified coach.
1:39.8	We have, number one, skills.
	...

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