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An Old Timey Podcast

56: JC Penney Loses *Almost* Everything (Finale)

An Old Timey Podcast

An Old Timey Podcast

True Crime, History, Comedy

4.91.3K Ratings

🗓️ 28 May 2025

⏱️ 120 minutes

🧾️ Download transcript

Summary

The Great Depression hit James Cash Penney hard. It decimated his finances. It worried him. It humbled him. After some soul searching, he came to realize that he could make a comeback.

JC Penney the man proved to himself, and the world, that he still had something to offer. But the story didn’t end quite as sweetly for JCPenney the store.

Remember, kids, history hoes always cite their sources! For this episode, Norm pulled from:
Currey, Mary Elizabeth. Creating an American Institution: The Merchandising Genius of J.C. Penney. Dissertations-G, 1993.
Kruger, David Delbert. J.C. Penney: The Man, the Store, and American Agriculture. Norman: University of Oklahoma Press, 2017.
Penney, James Cash. Fifty Years with the Golden Rule. Harper and Brothers, 1950.

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Transcript

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0:00.0

Hear ye, hear ye. You are listening to an old-timey podcast. I'm Norman Caruso.

0:06.9

And I'm Kristen Caruso. And on this episode, it's the finale of my series on J.C. Penny.

0:13.5

Finally, it's here. The end of J.C. Penny as we know it.

0:20.6

Good morning, Kristen.

0:22.3

Shut up.

0:24.1

We're recording in the morning again.

0:26.6

I hate it so much.

0:29.4

Do not reveal what time it is.

0:31.0

Okay.

0:31.9

Because here's a thing.

0:33.8

This feels very early to me.

0:35.2

This feels very rude to me.

0:36.6

I hate it.

0:37.4

I'm barely holding it together. I was a good solid 10 minutes late to coming into the recording studio today, which by the way, the recording studio is in our house for those keeping track. It's weird to be late to a thing that's in your own house. But I know that it's not actually early by like normal people standards.

0:56.5

I'm on Kristen's standard time.

0:58.4

Can I just say the time?

1:00.4

It's 1130.

1:03.1

And Kristen is struggling right now.

1:05.3

Listen, I like to wake up slowly at my leisure.

1:10.9

I spent a lot of time reading a book that I am just now putting together.

1:17.6

I've already read this book.

1:19.2

Oh.

...

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