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An Old Timey Podcast

55: JC Penney Becomes Rich *and* Cool (Part 3)

An Old Timey Podcast

An Old Timey Podcast

True Crime, History, Comedy

4.91.3K Ratings

🗓️ 21 May 2025

⏱️ 105 minutes

🧾️ Download transcript

Summary

James Cash Penney had an ambitious dream. He wanted to own 50 Golden Rule stores. Over the course of just a few years, he achieved that dream and then some. But tough lessons in his personal life taught him that financial success wasn’t everything. So, he pulled back. He reevaluated his life. He travelled. He sought counsel from his pastor. He even bought a ticket on the Titanic!

Remember, kids, history hoes always cite their sources! For this episode, Norm pulled from:
Currey, Mary Elizabeth. Creating an American Institution: The Merchandising Genius of J.C. Penney. Dissertations-G, 1993.
Kruger, David Delbert. J.C. Penney: The Man, the Store, and American Agriculture. Norman: University of Oklahoma Press, 2017.
Penney, James Cash. Fifty Years with the Golden Rule. Harper and Brothers, 1950.

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Transcript

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0:00.0

Here ye, hear ye. You are listening to an old-timey podcast. I'm Norman Caruso.

0:06.6

And I'm Kristen Caruso. And on this episode, it's part three of my series on J.C. Penny.

0:13.3

Norm, I'm in no mood.

0:15.7

Oh, should we cancel this recording?

0:19.0

Ideally, yes. But here I soldier on. Are we cancel this recording? Ideally, yes.

0:23.1

But here I soldier on.

0:25.9

Are we recording this early in the morning?

0:27.6

No, that was terrible.

0:29.6

We did that once and we shan't do it again.

0:31.2

But I'll tell you what we're doing right now.

0:34.6

We went to a graduation party, very lovely.

0:39.3

Afterward, we went out for a lovely meal with our friends Kate and Tim.

0:45.9

Did I just have a gigantic cheeseburger covered in onion rings with a side of tater tots and a cocktail?

0:47.1

Yes, I did.

0:47.9

Oh, my God.

0:50.7

I feel like a gigantic brick.

0:53.5

And now I'm expected to podcast.

0:56.6

You've got the idas. You're kind of sleepy.

1:02.1

You know, coal miners are listening to this and they're like, she's got a tough job.

1:07.9

You know, it's where we went to that graduation party. We just showed up at some high school kids' house. Norman! Oh, who's graduating?

1:11.2

We knew that child fair in square.

1:13.1

Yeah, we did that.

...

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