56. How to Write Scroll Stopping Copy That Actually Sounds Like You

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 24 August 2020

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

You know those insightful conversations that you refer back to again and again? This is one of them. Pull out your notes app or journal because there are SO many brilliant copywriting tips in this episode with Kira Hug, co-founder of the The Copywriter Club and co-host of The Copywriter Club Podcast. Kira leads a team of multiple copywriters in a micro-agency focused on personality-driven sales copy for course + membership launches. We talk about how to authentically incorporate your voice and speech patterns into your writing so it actually sounds like you, non-verbal ways to enhance your copy, email subject titles that stop readers in their scroll, the difference between content writing and copy writing, and Kira also walks us through a powerful visual exercise to create your brand living room. I don’t want to give too much away, but I promise this episode is worth its hype. Connect With Kira Uplevel your copy game! On the web On IG @kirazhug Check out Kira's Recommended Books How to Write a Good Advertisement On Writing Well How to Win Friends and Influence People ___ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to the Kupolda CEO podcast, episode 56. You know those insightful conversations
0:06.4	that you refer back to again and again? Well, this is one of them. Pull out your notes app or
0:11.7	journal because there are so many brilliant copywriting tips in this episode with Kira Hug,
0:17.0	co-founder of the Copywriter Club and co-host of the Copywriter Club podcast. Kira leads a team of
0:23.3	copy and a microagency focused on personality-driven sales copy for course and membership
0:28.7	launches. We talk about how to authentically incorporate your voice and speech patterns into your
0:33.9	writing so it actually sounds like you. Nonverbal ways to enhance your copy. This one blew my
0:40.0	mind, by the way. Email subject titles that stop readers in their scroll, the difference between
0:45.6	content writing and copywriting, and Kira also walks us through a powerful visual exercise to create
0:52.1	your brand living room. Now, I don't want to give too much
0:55.3	away, but I promise this episode is worth its hype.
1:06.2	Welcome to the CIPACO podcast. I'm your host, Ellen Yin. Each week on this podcast,
1:12.2	learn from the best and brightest in business who have paved their way to the top of the
1:15.9	corporate and entrepreneurial worlds, as well as those new to the CEO game, like myself, who are
1:21.6	working in the trenches to build our empires. Listen in as these leaders impart their wisdom,
1:26.9	inspiration, and encouragement to empower
1:28.9	you to become the CEO of your dream business and life.
1:49.7	So I am thrilled to be joined today by Kira Hug. And thank you so much for coming on her show.
1:52.8	I'm really, really excited to talk about copy with you because I feel like this is the question
1:57.5	next to growth that I probably get asked about the most.
2:01.5	Like, what should I say?
2:03.0	So, Kira, welcome, welcome.
	...

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