When do you want to think more strategically about finance and not only building out your

financial projections, but really having insights in order to make strategic decisions for

your business?

Welcome to the Startup CPG podcast. I'm your host,

Jesse Freytag. Today is our fourth episode in the first hire series where we talk about making

first hires in marketing, finance, sales, and operations. So far, we've covered sales, marketing,

and operations. So be sure to check out those episodes.

And today's subject is finally hiring for finance.

When is it time to hire a full-time finance person?

How early do you need a bookkeeper?

What functions within finance do you need to think about hiring for?

Here to help us answer these questions is William Finkelstein, the senior vice president of

finance at Yamamoto Yamah, a three centuries old tea company that also owns stash tea. Listen in as

William covers the day-to-day of a first finance hire, considerations for whether to hire a freelancer,

full or part-time employee, or an accounting

firm, how to evaluate potential vendors and employees within finance, key metrics to track,

how to prepare for your first finance hire and common pitfalls, and more.

Hi, William.

Welcome to the show today.

How are you?

I'm great.

Thanks, Jesse.

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