#55 Nationally Launching the Reimagination of Jam with Chia Smash

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 2 August 2022

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Did you know that for the FDA to consider a product a jam, it needs to be 55% sugar content? When Anna Peck found this out, she thought it was wild and started experimenting in her kitchen. In 2019, Anna teamed up with co-founder Steve Ford to bring Chia Smash to market; a jam with 75% FRUIT content (and that's Upcycled Certified)! Full disclosure, Anna sent me some samples to try and my spouse is obsessed. And me? I've just been eating it the raspberry jam out of the jar with a spoon. Listen in as Anna shares the story behind Chia Smash, her time at Blue Apron, finding a co-founder and commercializing the recipe, launches with Thrive Market, Imperfect Foods, Misfit Markets, Whole Foods, and Sprouts, the rebrand process, beautiful recipe content, and more.

Transcript

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0:00.0	You know, starting any business is hard.
0:07.4	So being able to tap into a pool of people to ask any question at any time is really incredibly
0:17.0	helpful.
0:18.0	Welcome to the Startup CPG podcast.
0:20.0	I'm your host, Jesse Freytag. Did you know that for the
0:22.9	FDA to consider a product a jam, it needs to be 55% sugar content? When Anna Peck found this out,
0:31.4	she thought that was wild and started experimenting in her kitchen. In 2019, Anna teamed up with co-founder Steve to bring Chia
0:39.4	Smash to market, a jam with 75% fruit content and that's upcycled certified.
0:47.3	Full disclosure, Anna sent me some samples to try and my spouse is now obsessed. And as for me,
0:53.3	I've just been eating Chia Smash
0:55.1	out of the jar with a spoon because it's so good.
0:58.0	Listen and as Anna shares the story behind Chia Smash,
1:01.2	her time at Blue Apron, finding a co-founder
1:04.0	and commercializing the Chia Smash recipes,
1:07.0	launches with Thrive Market,
1:08.8	imperfect foods, misfit markets, whole foods, and sprouts, Imperfect Markets,
1:11.1	Whole Foods, and Sprouts, the rebrand process, beautiful recipe content, and more.
1:17.7	Hi, Anna.
1:18.4	Welcome to the show today.
1:19.7	How are you?
1:20.8	Hi, Jesse.
1:21.6	I'm great.
	...

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