Hey, this is Barbara Corker, and you are now tuned into business unusual.

And everything you ever learned about business, throw it out the window.

I'm going to tell you the real deal, listening.

Today I'm going to answer all your burning questions

about work, life, starting a company, getting on track,

and much, much more.

Be sure to call into the Business Unusual Hotline

with your question at 888 Barbara.

That's 888 B. A R B A R A.

But first, I want to talk about ways to build your brand. I get so many questions from everyone about should I do this should I do that and a lot of it's a waste of time

Yet I believe in brand building.

It made me rich.

And I know a thing or two about how to do it and what not to do.

And when I sold my business after working it for 30 years, it wasn't until I looked back in hindsight that I realized the reason it was valuable was not so much the production, which of course is sizable and usually helpful and

essential if you're going to sell a business but I was paid a lot of extra money

simply because the brand I built was even bigger than the actual company.

So here are I built was even bigger than the actual company.

So here are eight solid ways.

I think just about anyone could build a brand for any product or service,

and I'll share those with you now.

Number one, I think you have to in any field make yourself the expert in your field, not an expert, but shoot for the stars.

Make yourself the expert in your field and I think the easiest

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