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Business Unusual with Barbara Corcoran

55: Growing a Brand with The Ladies Behind Comments By Celebs

Business Unusual with Barbara Corcoran

Barbara Corcoran

Entrepreneurship, Careers, Business

4.81K Ratings

🗓️ 21 May 2019

⏱️ 43 minutes

🧾️ Download transcript

Summary

What does it take to get 1 million followers in just over a year? I sat down with the girls behind the popular Instagram account @CommentsByCelebs to find out. I thought they could teach me a thing or two about social media, but it turned out to be so much more. We talk seizing opportunity, building a brand, and the power of collaboration. I even read their tarot cards, and you'll never believe what's in store for them. Got a question for me? Call me at 888-BARBARA or tweet me @barbaracorcoran and I just might answer on a future episode. Follow Business Unusual with Barbara Corcoran on iHeartRadio, or subscribe wherever you listen to podcasts. Have you entered to win an hour with me? Post a photo to Instagram using #BusinessUnusual to show me where you listen to my podcast. I want to know! Account must be public so we can see. This contest is not sponsored. This episode of Business Unusual with Barbara Corcoran is presented by OnDeck Business Loans (http://www.ondeck.com/barbara).

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, this is Barbara Corker, and you are now tuned in to business unusual, and everything

0:06.9

you ever learned about business, throw it out the window.

0:09.2

I'm going to tell you the real deal, listening. I sat down with Emma and Julie, the girls behind the popular Instagram account

0:18.4

comments by celebs.

0:20.6

If you're not familiar with the account, they started just two years ago and have over a million followers just for posting celebrities interactions on Instagram.

0:30.0

I thought they could teach me a thing or two about social media and I was so

0:35.4

curious how they grew their brand. What surprised me was that I found myself with

0:40.6

two smart young women who knew who they were and knew exactly what they

0:45.8

wanted their brand to be. They told me about one small change that happened on

0:51.3

Instagram that they spotted and capitalized and that one

0:55.7

little thing built their entire business. Before they left I had a blast. I

1:01.6

read their terror cards. You want to see how accurate I am?

1:06.0

Tune in.

1:07.0

I'm sitting here with Julie, who's 22 and looks like 12, and Emma who's 24 and looks like about 9.

1:17.0

And they're the creators of comments by celebrities.

1:20.6

And if you haven't heard of it, it's an Instagram account showing celebrities funny, risque and entertaining comments on other celebrities like celebrities gossiping about celebrities or brands and they do Instagram posts.

1:33.8

They also highlight celebrities responses,

1:36.3

comments that go back and forth.

1:38.4

So my first question is,

1:39.8

is there anything off limits?

1:41.4

Put everything out there? No No we definitely don't. We get sent a lot of comments every

1:47.0

day that we purposely don't post because we try to keep a general vibe of

...

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