#558: When SMS delivers real results with John Wright, TrueDialog
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 5 August 2024
⏱️ 27 minutes
🧾️ Download transcript
Summary
With a 98% open rate—that’s right, 98%—SMS marketing can be incredibly effective, but deliverability is key, and AI can help here.
Today we’re going to explore the transformative role of AI in SMS marketing strategies. Joining us is John Wright, CEO of TrueDialog, to discuss how AI-driven tools are enhancing SMS deliverability and overall marketing effectiveness.
About John Wright
John has served as CEO of TrueDialog Inc. since 2014. Prior to his role at TrueDialog, John held senior leadership positions with Flonetwork, (acquired by DoubleClick) and DoubleClick (acquired by Google), Fortiva (acquired by Proofpoint), and Digital Impact (acquired by Acxiom).
John is considered a subject matter expert in online and offline data, database marketing, and marketing automation and high growth management, having spent much of his career connecting online and offline audiences with retailers through ad-tech, eCommerce, and CRM platforms.
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Transcript
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| 0:00.0 | The Agile brand. |
| 0:03.0 | Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that make |
| 0:22.1 | brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand. |
| 0:28.0 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing operations, and |
| 0:33.6 | CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems, an industry leader in full-stack |
| 0:40.9 | technology services, talent services, and real-world application. |
| 0:45.1 | For more information, go to teksystems.com. |
| 0:49.5 | Before we get started, I wanted to let you know that my latest book, Priority is Action, |
| 0:54.1 | Seven Principles for Better Strategies, Decisions, and Outcomes is now available. In it, I give ideas and insights for leaders and teams that need to make meaningful progress on their priorities. After all, our priorities are what we do, not what we say we'd like to do. You can find Priority as Action on Amazon or learn more on my website, |
| 1:11.7 | Greg kilstrom.com. Now let's get on to the show. With a 98% open rate, that's right, |
| 1:18.8 | 98%. SMS marketing can be incredibly effective, but deliverability is key and AI can help here. |
| 1:26.3 | Today we're going to explore the transformative |
| 1:28.4 | role of AI in SMS marketing strategies. Joining us is John Wright, CEO of True Dialogue, to discuss |
| 1:35.8 | how AI-driven tools are enhancing SMS deliverability and overall marketing effectiveness. |
| 1:41.2 | John, welcome to the show. Thank you for having us on your pod today. Yeah, yeah, |
| 1:45.6 | looking forward to talking about this with you. And, you know, before we dive in, why don't you get |
| 1:50.9 | started by telling us a little bit about your background and true dialogue and, you know, |
| 1:56.8 | what led your team to focus on leveraging AI to tackle SMS deliverability challenges? |
| 2:02.9 | Well, thanks so much. A little about me. My background is I've been in technology, |
| 2:07.0 | specifically messaging technologies for the last 20 years. The first startup I was involved with |
| 2:12.2 | was an email marketing company called Flow Network out of Canada. We were later acquired by |
... |
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