A good offer, an offer that's different, that's unique, that stands out, has five elements.

Okay. And these five elements are who, what, why, where, and how.

Welcome back, Fitness Business Podcast listeners. Those of you guys may be watching on the

YouTube's. Your host, Jordan, here. What we're going to cover on this Fitness Business

podcast episode is

the one sentence persuasion hack, which is a way to pitch your program to completely separate

you from the competition. Okay, in other words, it's a little known and really just easy way to

execute a framework to talk about your program. All right. So the goal of this and what it causes

is it automatically makes a

pro or a prospect understand why everything that they've tried or seen in the past has failed

and why your way, why your method, how you'll help them is new, unique, and superior. Because remember,

great marketing doesn't fix what's not working. It replaces what's not working with something better.

And so this is a system

or a sentence that I'm going to give you the framework for that you can use in many different contexts

on your sales calls when you're pitching your program in DM conversations, right, in your content

especially. So this will be something that you should share often in your content. And eventually,

let's say you're running ads like like this is the ad to run,

or your landing pages, maybe a VSL video, sales video, could be a pre-call video. Or you can use

this when you just meet a random person at the mall or I don't know who actually goes to mall still,

but, you know, airport, gym, whatever. And so this is important because emotions often are what lead to a person connecting

with you online and eventually into a conversation, booking a call. But logic oftentimes creates

the sale. And most coaches out there are just pitching generic bullshit. And when you pitch just

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