#557: AI and First-Party Data in Print with Stefanie Cortes, RRD
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 2 August 2024
⏱️ 16 minutes
🧾️ Download transcript
Summary
In a world seemingly dominated by digital media—at least according to digital media practitioners— print marketing continues to carve out a significant and evolving role, particularly in how it integrates with digital strategies to create compelling customer experiences. Today, we're joined by Stefanie Cortes, Director of Strategic Analysis for the Direct Marketing Division at RRD, who will share insights from RRD’s latest Print Impact Report.
Stefanie Cortes is the Director of Strategic Analysis for the Direct Marketing division of RRD where she is responsible for positioning the company’s leading solutions in the one-to-one marketing space. Key to her role is identifying market trends and shifts, and ensuring the company’s service offerings are in sync with evolving client needs. Stefanie draws from 17 years of experience in various areas of marketing strategy and execution.
RESOURCES
RRD Print Impact Report: https://www.rrd.com/resources/research-report/print-impact-report-2024
RRD website: https://www.rrd.com
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | The Agile brand. |
| 0:03.0 | Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience, |
| 0:14.0 | trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that make |
| 0:22.1 | brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand. |
| 0:28.0 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing operations, and |
| 0:33.6 | CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems, an industry leader in full-stack |
| 0:40.8 | technology services, talent services, and real-world application. |
| 0:45.2 | For more information, go to teksystems.com. |
| 0:50.0 | Before we get started, I wanted to let you know that my latest book, Priority is Action, Seven Principles for Better Strategies, Decisions, and Outcomes is now available. |
| 0:58.4 | In it, I give ideas and insights for leaders and teams that need to make meaningful progress on their priorities. |
| 1:04.1 | After all, our priorities are what we do, not what we say we'd like to do. |
| 1:08.2 | You can find Priority as Action on Amazon or learn more on my website, |
| 1:11.7 | Greg kilstrom.com. Now let's get on to the show. In a world seemingly dominated by digital |
| 1:18.8 | media, at least according to digital media practitioners, print marketing continues to carve out |
| 1:24.0 | a significant and evolving role, particularly in how it integrates with digital strategies |
| 1:29.0 | to create a compelling customer experiences. |
| 1:31.8 | Today we're joined by Stephanie Cortez, |
| 1:34.0 | director of strategic analysis |
| 1:35.8 | for the direct marketing division at RRD, |
| 1:38.6 | who will share insights from RRD's latest print impact report. |
| 1:42.3 | Stephanie, welcome to the show. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from The Agile Brand, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of The Agile Brand and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.