#556: In-play ads and the gaming experience with Shahar Sorek, Overwolf
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 31 July 2024
⏱️ 22 minutes
🧾️ Download transcript
Summary
In the gaming world, capturing the attention of hardcore gamers requires innovative approaches. One such approach that is creating waves is in-play advertising, which integrates ads seamlessly into the gameplay experience. Today, we're joined by Shahar Sorek, CMO of Overwolf, who will share insights into why PC games are becoming a goldmine for brands and how Overwolf is leading this shift.
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Transcript
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| 0:00.0 | The Agile brand. |
| 0:07.0 | Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience, trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that make |
| 0:22.1 | brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand. |
| 0:28.0 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing operations, and |
| 0:33.6 | CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems, an industry leader in full-stack |
| 0:40.9 | technology services, talent services, and real-world application. |
| 0:45.1 | For more information, go to teksystems.com. |
| 0:49.5 | Before we get started, I wanted to let you know that my latest book, Priority is Action, |
| 0:54.1 | Seven Principles for Better Strategies, Decisions, and Outcomes is now available. |
| 0:58.4 | In it, I give ideas and insights for leaders and teams that need to make meaningful progress on their priorities. |
| 1:04.1 | After all, our priorities are what we do, not what we say we'd like to do. |
| 1:08.2 | You can find Priority as Action on Amazon or learn more on my website, |
| 1:11.7 | Greg Kilstrom.com. Now let's get on to the show. In the gaming world, capturing the attention |
| 1:18.2 | of hardcore gamers requires innovative approaches. One such approach that is creating waves is |
| 1:23.6 | in-play advertising, which integrates ads seamlessly into the gameplay experience. |
| 1:28.7 | Today, we're joined by Shahar Sorik, CMO at Overwolf, who will share insights into why PC |
| 1:34.4 | games are becoming a goldmine for brands and how Overwolf is leading this shift. |
| 1:39.4 | Shahar, welcome to the show. |
| 1:41.0 | Hi, Greg. We have pleasure to be here. |
| 1:43.2 | Yeah, looking forward to talking about this with you. |
| 1:45.7 | Before we dive in, why don't you give a little background on you and your role as CMO at Overwolf? |
... |
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