555. Quenching the Market: Stanley’s Leap from $70M to $750M in Four Years
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 29 January 2024
⏱️ 27 minutes
🧾️ Download transcript
Summary
Join us today as we delve into an extraordinary and inspiring story of transformation. We're talking about Stanley, a 110-year-old company, and how it revolutionized its brand with a single product - the Stanley Quencher. You might be familiar with it, perhaps even sipping from one right now!
This is more than just a tale about a product; it's about market adaptation, innovation, and strategic partnerships. Let's explore how this simple piece of drinkware became a fashion statement and propelled Stanley to an astonishing $750 million in sales. From its humble beginnings to becoming a household name, the journey of the Stanley Quencher is nothing short of remarkable.
So what can we learn from this story? That product businesses are not built overnight and the importance of becoming known for something. We'll dive into the strategies used, the challenges faced, and the innovative thinking that turned a simple idea into a massive success. So, grab your quencher, and let's take a sip into the world of market revolution!
Resources:
- Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
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Transcript
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| 0:00.0 | This is what Stanley has done. |
| 0:02.7 | They still have their other products, |
| 0:04.4 | but the thing that is driving, |
| 0:06.6 | the 700 additional million dollars |
| 0:10.2 | into their company that has turned this one product after a hundred years |
| 0:15.0 | into the thing that has changed the game for this company was one product |
| 0:20.0 | in a bunch of variations. Hi, I'm Jacqueline Snyder, and this is the Product Boss Podcast. |
| 0:27.0 | I've helped launch and grow thousands of product-based businesses, even one of my own. |
| 0:36.3 | And over the last 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:41.5 | Whether they are makers, manufacturers, artists, or food and beverage |
| 0:44.8 | businesses, I have spent so many hours studying it all. I've discovered what makes them successful. |
| 0:50.9 | What are mistakes they could avoid? How did they turn an idea |
| 0:54.8 | into successful business and what are strategies they have used to make more |
| 0:59.1 | sales and be discovered by more customers? This is what this show is all about. Whether you're just |
| 1:05.2 | starting out or you're looking to become a million dollar product boss, I'm here |
| 1:09.2 | to give you the permission to chase your dreams, no matter how big or small. |
| 1:14.0 | All you need is the right mindset, a little courage, strategy, and support, |
| 1:18.7 | and you too can be the next million dollar product boss. |
| 1:22.3 | Let's do this. |
| 1:25.0 | There's a big reason why more than 300 of last year's unicorn startups use HubSpot and it's because no software |
| 1:35.7 | keeps you better connected with your teams or your customers so you can crush all |
| 1:40.8 | your goals. The new HubSpot Sales Hub brings you that power in an easy to use |
... |
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