4.8 • 912 Ratings
🗓️ 25 January 2024
⏱️ 59 minutes
🧾️ Download transcript
Welcome to our coaching session episode about how to turn your uncomfortable experiences into valuable market insights. Leah Gunter is a successful Hollywood film professional and runs her own luxury perfume brand on the side. A Multi-Stream Machine student, Leah came to us with a pain point: She felt like an outsider when selling her luxury product in-person at weekend markets.
We dig into Leah’s feeling of discomfort. Is there anything about her product that she feels like is not good enough? Her branding? Her business fundamentals?
When you tune in to this episode, you’ll see how we review a whole business, top to bottom. You’ll also see how you can take your worries or discomforts and channel them into actionable business insights. Plus, we give Leah a little pep talk that we all have needed at least once in our business careers: You can do this. You belong here. You have done the work. Now go get it.
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0:00.0 | You've got the make it. The make it I think is done and your price point is fine. |
0:04.8 | And then we go into the branded phase and the branded is like how do we establish as a |
0:08.6 | brand? What do people need to know or feel or understand about it? |
0:13.6 | This is going to be a visual thing, |
0:15.0 | it's going to be an influencer thing, |
0:16.8 | it's going to be a placement and stores thing. |
0:19.4 | And then that's all going to start to attract an audience to you because they're going to feel like they belong or they don't |
0:24.7 | belong. |
0:25.7 | Hi, I'm Jacqueline Snyder and this is the Product Boss Podcast. I've helped launch and grow |
0:35.3 | thousands of product-based businesses, even one of my own. And over the last |
0:39.9 | 20 years I've seen behind the scenes of businesses just like yours. |
0:44.0 | Whether they are makers, manufacturers, artists, or food and beverage businesses, |
0:48.0 | I have spent so many hours studying it all. |
0:52.0 | I've discovered what makes them successful. What are mistakes |
0:55.1 | they could avoid? How did they turn an idea into successful business and what |
0:59.8 | are strategies they have used to make more sales and be discovered by more customers. |
1:05.1 | This is what this show is all about. Whether you're just starting out or you're looking to |
1:09.4 | become a million dollar product boss, I'm here to give you the permission to chase your |
1:14.0 | dreams no matter how big or small all you need is the right mindset a little |
1:19.3 | courage strategy and support and you too can be the next million dollar product loss. |
1:25.0 | Let's do this. |
1:27.0 | There's a big reason why more than 300 of last year's unicorn startups use HubSpot. |
... |
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