555. How One Instagram Story Led to 398 Leads DMing Me About Coaching

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 22 July 2024

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I recently broke the internet (no not the CrowdStrike thing) but with a story on my Instagram that led to 398 leads DM'ing me. It was absolutely insane and I want to share everything about it today! No gatekeeping as I'm going to share exactly what I said, why I believe it worked, what it resulted in, and how you can use it too.

Time Stamps:

(0:31) I Broke The Internet

(1:11) Teaching Our IFCA Students Organic Before Paid

(4:25) What I Posted

(7:25) The 3 Offers

(8:45) How You Can Use This

(12:15) The Follow Up Process and Getting Them On a Call

(14:09) Earning People’s Trust

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(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

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Transcript

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0:00.0	Everyone on the internet is begging for attention these days. And we have to earn it, right? We have to
0:05.0	earn people's trust. So get people a result or an epiphany that makes them go, oh man, that was
0:09.7	really valuable. That was so valuable for free. What would wonder what's on the other side if I pay for
0:13.6	that. Hello and welcome back to, I almost always say full of state of mind podcast, the fitness
0:20.6	business podcast. If you are new here, it used to be the full of state of mind podcast, the fitness business
0:21.0	podcast. If you are new here, it used to be the full of state of mind podcast, which is why I
0:24.9	almost always say that. But today I want to talk to you about how I broke the internet and did
0:33.0	something that was like, wow, that was cool for our business. And I put up one single story post where I got
0:40.2	398 people to respond. And not, it wasn't, you know, I've had that happen, but usually it's
0:45.9	about something really silly, a parenting thing or wedding dress or congratulating on something.
0:51.7	But this was actually people raising their hand saying,
0:54.6	I want the thing that you have that you're selling.
0:58.5	And this was super exciting.
0:59.9	I really haven't, well, I'd say I haven't had something like this happen before.
1:05.7	I also haven't really tried.
1:07.5	So let me walk you back into that.
1:10.4	So we teach our students to use organic social media
1:14.4	marketing starting out, usually because it's free, obviously. You know, you can test things before
1:19.7	paying for advertising. And you really can test being a content creator and refining your voice
1:26.0	and like not, you know, testing things on like a
1:28.3	smaller test kitchen before you are putting money and audience behind things. And so that's how
1:34.3	we started in our first business. So we built our first business to seven figures entirely organic.
	...

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