554. 3 Ways to Skyrocket The Value of Your Coaching Program (without any additional work)

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 18 July 2024

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Feeling stuck when it comes to innovating or increasing the value of your coaching program? Want to go beyond sets, reps, and macros but not sure where to begin? In today's episode, I want to give you three ways to skyrocket the value of your coaching program that are working right now. We'll talk about how to communicate your offer more effectively, adding a guarantee, and a special bonus tip for sticking around for the full episode.

Time Stamps:

(0:19) 3 Ways To Improve Your Offer

(0:41) Coming Off of TRT

(1:39) Market “Saturation”

(3:51) Understanding What Value Is

(5:50) Finding The Root Problem

(8:26) Adding A Guarantee

(9:26) Giving More Value Once They Are In

(10:26) Bonus Tip

(12:37) Chat-GPT Live Masterclass

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Check Out Our Free Chat-GPT Live Masterclass

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Transcript

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0:00.0	We know that the U.S. online training industry is expected to go from 15.5 billion in
0:05.5	23 to 172 billion by 2032. Hey, everybody. Welcome back to the fitness business podcast. Your host,
0:13.4	Jordan here. I'm excited to chat with y'all today. I'm super pumped to explain essentially
0:17.9	three ways to increase the value of your offer. And I'm going to give you some
0:21.6	really tactical steps that will allow you to be able to more easily attract ideal prospects,
0:28.2	clients, right, be able to make more money. And I'll share with you how to actually
0:32.3	deliver more value once you get them as a client. And before we jump in, though, I'm like trying to kind of
0:38.6	hype myself up and get my energy right. I'll be honest, a little personal update. I came off
0:44.2	testosterone replacement therapy about 30 days ago as my wife and I are trying to have another baby.
0:49.3	And it's tough. I've been on TRT for over 10 years due to a head injury that I got when I was snowboarding
0:55.1	as a teenager, basically damaged my pituitary gland, shut down my LH and FSAH. So I've been on TRT
1:02.1	for a long time and we're struggling to have our second child. So man, coming off testosterone has been
1:07.3	rough. I feel like a 14 year old girl who's just going through, you know,
1:11.8	puberty and everything makes me want to cry. So I'm trying to hide myself up, trying to be in a good
1:15.6	mood, trying to be positive here. So just bear with me, guys. So before we jump in,
1:20.5	the reason that I wanted to record this episode is a lot of times I hear this idea that the online
1:24.8	health and fitness coaching space is saturated, right? Let's explore that
1:29.3	first. And then I'll give you these three tips on how to better stand out so that saturation
1:33.2	really just won't even be a factor. So if we look at actual numbers, actual data, it doesn't
1:38.7	really align with this idea of market saturation. So look at it like this. Currently, there are roughly 340,000
1:47.6	online and in-person fitness coaches. Let's just go ahead and round that up to 400,000, right? Active health
1:53.0	and fitness coaches, either in person or online, in the United States. So in the United States alone,
	...

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