554. Why Your Pricing Matters
The Chris Harder Show
Chris Harder
4.9 • 1.5K Ratings
🗓️ 22 November 2021
⏱️ 15 minutes
🧾️ Download transcript
Summary
In This Episode You Will Learn About:
- When raising prices leads to higher sales
- What happens when a product costs more
- When you can justify higher prices (and when you can't)
Resources:
Show Notes:
Your pricing matters. When you're deciding what to price your products or services, the natural inclination is to set things lower than the competition, so that people want it. Today, I make the case for why you may be hurting your sales and turning people away by pricing too low.
Follow me on social media @ChrisWHarder on Instagram and check out chrisharder.me.
Transcript
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| 0:00.0 | If you feel like your numbers are slow, your sales are slow, your revenue is not where |
| 0:04.5 | you want it. |
| 0:06.2 | You might have a perceived value problem and it might be time to really raise those prices |
| 0:13.8 | if your intention is to be one of the very high end exclusive products. |
| 0:25.8 | Welcome everybody to the Chris Harder Show where we are making you unapologetic about |
| 0:29.8 | your pursuit of success. |
| 0:31.4 | Knowing that when good people like you make good money they can then do great things. |
| 0:35.7 | My name is Chris Harder and several times per week I will bring you epic guests, solo |
| 0:39.9 | episodes and every single tool trick and skill set you need to grow your business, grow |
| 0:44.4 | your money mindset and to grow your wealth to levels that you have never reached before. |
| 0:48.8 | I've ended up in a unique place in life where I've got the experience, the connections |
| 0:52.5 | and all of the secrets that it takes to be successful and I'm lifting the curtain to reveal |
| 0:57.6 | it all to you in an effort to help put you in a position of abundance so great that |
| 1:02.2 | you can then be as generous as possible. |
| 1:05.2 | So let's lock arms and let's get started. |
| 1:08.5 | Hey everybody, welcome back to the Chris Harder Show. |
| 1:11.3 | It's another money Monday here where we absolutely believe that both generosity and |
| 1:15.0 | prosperity can and must coexist and today we're going to be talking about why pricing |
| 1:20.9 | matters. |
| 1:21.9 | Like when you price your products, I know a lot of times the |
| 1:27.2 | inclination is boy, I better price it a little bit lower so some more people want it. |
| 1:32.3 | But we're going to make a case why you're probably hurting your sales. |
... |
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