554: How She Made 10M at 27 Years Old Selling Skincare | Rachael Wilde

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 7 March 2025

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Rachael Wilde, founder of TBH Skincare, shares how she went from a marketing career in the medical devices industry to creating a leading skincare brand. She talks about discovering patented acne-fighting technology, securing licensing rights, and launching TBH Skincare with her mother as a co-founder. Rachael dives deep into how she leveraged influencer marketing, TikTok virality, and retail partnerships with Priceline to scale the business. Entrepreneurs will learn about bootstrapping, brand storytelling, and the power of community in building a product-based business. Listen to Nathan and Rachael discuss: - Rachael’s transition from corporate marketing to co-founding a skincare company - How she secured the licensing rights to a groundbreaking acne technology - The viral TikTok moment that turned TBH Skincare profitable overnight - Her approach to handling funding, from friends and family investments to equity crowdfunding - The process of merging TBH Skincare into York Street Brands and what’s next for the business - And much more business advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	It wasn't a side hustle ever for us.
0:02.7	We just got the licensing rights to this cutting-edge tech in a huge category.
0:08.3	People in that industry believed that it should be a healthcare professional-led brand.
0:12.9	I saw a huge opportunity in the category to do something different and actually go against the grain.
0:19.9	There was a lot of stress in the business.
0:22.1	We're getting to the end of that $250,000.
0:25.2	Like the runway was out.
0:26.7	We're personally guaranteeing that loan.
0:28.7	We're going to lose all our friends money.
0:30.7	We're going to lose all our money.
0:33.7	It's such a all-consuming thing.
0:41.7	You know, you have this thing that runs your life, so you have to love it.
0:46.9	And prioritize joy at like every single part that you can.
0:57.0	Hear the stories. Learn the proven methods and accelerate your growth and future through entrepreneurship.
1:00.8	Welcome to the founder podcast with Nathan Chan.
1:06.6	All right, Rachel, here we are in the studio.
1:08.0	Thank you for coming down.
1:11.5	You've been able to slot this one in amongst all of your other meetings,
1:14.8	but we're saying offline, it's so good to talk in person.
1:21.2	So the founder of TBA skincare, but now you've recently merged.
1:23.3	I want to talk about that, York Street brands.
1:24.3	You've merged the business. But talk to us about how you started this amazing brand in 2019.
	...

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