555: From Losing $5M to Making $50M with just ONE Product | Matthew Orlic

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 14 March 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Matthew Orlic shares how he built Qure Skincare into a $50M+ brand in just three years. After losing $5M when Dick Smith collapsed overnight, Matthew had to reinvent himself, shifting from wholesale to digital marketing and mastering a multichannel e-commerce approach. He dives into how he applied four key leverage points—product, audience, margin, and operating costs—to scale sustainably without relying on Meta ads. This conversation is filled with invaluable insights for entrepreneurs on mindset, resilience, and building a profitable brand in today’s competitive market. Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	I used to develop a lot of brands for Dick Smith. And one day overnight, I lost five million
0:03.9	dollars like that. I remember like it was yesterday. I was walking around the park in a deep
0:07.3	emotional state and the victim mentality starts coming out. Why me? How does this happen to me?
0:11.1	So I was so vulnerable. I had to seek validation within myself. If I continued to have that
0:14.8	victim mentality, I knew I wouldn't be able to get myself out of that rut. Thank God I lost $5 million because I had to look towards the future. I had to
0:22.1	look at the positive in that scenario. How can I bounce back from this? It's actually going to push me
0:25.6	forward and learn something. I had to do that in order to survive. We'll spend 90% of the time on
0:29.5	strategy, 10% of mindset. I'm telling you now it's 90% mindset, 10% strategy. It's the who, not the how. And so many founders are so bogged down in strategy,
0:38.0	trying to work out the latest tactic, this and that,
0:39.5	and then they're going to look at themselves.
0:40.4	The business only grow to the amount that you grow.
0:42.0	So if you don't master yourself, you're not going to grow the business.
0:47.4	Hear the stories.
0:49.1	Learn the proven methods and accelerate your growth and future through entrepreneurship.
0:55.1	Welcome to the founder podcast with Nathan Chan.
1:01.0	Hey guys, welcome back to another episode of the founder podcast.
1:05.2	We're here in the studio.
1:06.4	We've got Matt Orlich.
1:08.1	He's the co-founder of Cure Skin Care.
1:10.1	He's been building businesses for 20 years.
1:12.9	He's usually based out of Croatia. He's come down to do this one. So, Matt, thank you so much
1:18.2	for taking the time to be here. No, no, thank you. It's going to be good. So you shared that
	...

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