553: Selling In a Recession with Tammy Jones
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 8 December 2022
⏱️ 70 minutes
🧾️ Download transcript
Summary
How do you make sales and keep growing your business during a recession?
This is a hot topic of conversation among my clients and the women business owners in the BizChix community.
Whether we are officially in a recession or not, the U.S. economy is in a downturn.
Naturally, many of you are worried about how this might affect the buying behaviors of your ideal clients and ultimately, the financial health of your business.
It turns out that we have a sales expert with 25 years of experience, who is a member of our year-long group coaching program $ix Figures Lab.
And she not only loves to teach other entrepreneurs how to sell in a recession — she says it can be easy.
In today’s episode, Tammy Jones, the Founder of Selling to Scale, and I will talk about how to sell during a recession, even if you’re not a sales expert.
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This episode was first published at BizChix.com/553. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.
Transcript
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| 0:00.0 | How do you make sales and keep growing your business during a recession? |
| 0:07.1 | This is a hot topic of conversation among not only my clients, but business owners everywhere. |
| 0:15.9 | Whether we are officially in a recession or not, there is fear and concern in the air, and it seems like |
| 0:22.7 | a daily topic of conversation in the media. Naturally, many of you are worried about how this |
| 0:29.5 | might affect the buying behaviors of your ideal clients and ultimately the financial health |
| 0:35.9 | of your business. |
| 0:43.2 | Well, it turns out we have a sales expert with 25 years of experience, |
| 0:47.6 | who is a member of our group coaching program, Six Figures Lab. |
| 0:53.7 | And she not only loves to teach other entrepreneurs how to sell in a recession, she says it can be easy. |
| 0:56.8 | In today's episode, Tammy Jones, the founder of Selling to Scale and I talk about how to sell |
| 1:04.0 | during a recession, even if you're not a sales expert. We originally recorded this as a LinkedIn |
| 1:10.6 | live and I want to make sure you |
| 1:12.7 | have access to this content in case you were not able to watch our broadcast there. |
| 1:17.6 | My biggest takeaway from interviewing Tammy is that there is always opportunity in any economic |
| 1:26.2 | situation and that our job is to show up as the helper with an |
| 1:32.9 | empathetic ear and to communicate the true value of our services. Tammy and I even do a role play, |
| 1:41.4 | which I spontaneously suggested we do. She was game, where I am a potential |
| 1:46.7 | client and she is selling me her fictional social media services. I think you're going to enjoy that. |
| 1:53.0 | Regardless of where you are in your business journey or how this year has turned out for you, |
| 1:58.1 | I believe you will leave this conversation filled with hope |
| 2:02.0 | about your selling abilities and the future of your business. Before we dive in, may I welcome |
| 2:10.6 | you to the BizChicks podcast, which has been a free resource for women entrepreneurs since 2014. |
... |
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