#55: Write Your Own Story with Tucker Max
JAYSON WALLER UNLEASHED
Jayson Waller
4.4 • 649 Ratings
🗓️ 31 December 2020
⏱️ 41 minutes
🧾️ Download transcript
Summary
Today on the show we’re talking with Tucker Max, founder and former CEO of Scribe Media. We discuss the importance of believing in the skills that you have, and knowing how to use them effectively. We talk about how Tucker was fired from his family business when his dad valued loyalty over good work.
Writing a book is not an easy thing to do, especially when you’re someone who is busy and don’t have a lot of time to work on it. That’s where Scribe Media comes into play, they help identify what the book will be about, and how to get it written with the least friction. Scribe has 3 questions you need to answer to create a great book: ‘What do you want?’, ‘Who are you trying to serve?’, and ‘What do you have to say that matters to those people?’.
Authenticity is hard to come by, and when employees, investors, or co-workers see that you are being honest and forward with them, that incurs a lot of respect. Tune in to hear how Tucker Max turned authenticity into success!
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Mentioned in the Episode:
Tucker’s Website - https://www.tuckermax.com/
Scribe Media - https://scribemedia.com/
Tucker’s Twitter - https://twitter.com/tuckermax?lang=en
Tucker’s Facebook - https://www.facebook.com/TuckerMax/
Timestamps:
1:22 - Most Egotistical in High School
3:11 - Seeing the Flaws in Yourself
5:02 - Getting the Attention of MTV
8:35 - Fired From the Family Business
11:20 - Firing Yourself
16:04 - Recognizing When to Bring Someone Else on
18:19 - One Simple Question
22:31 - Discovering Your Learning Style
26:46 - Following Authenticity
27:31 - Steps for a Successful Book
32:15 - Business Through Covid
34:02 - Scribe Holiday Parties
36:56 - Be Clear With Your Company Culture
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Transcript
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| 0:00.0 | Jason Waller here, True Underdog podcast and YouTube channel. |
| 0:03.8 | Listen, make sure you subscribe today. |
| 0:05.7 | You can go to IHeartRadio, Spotify, Apple Podcast. |
| 0:09.4 | You can go to our YouTube channel, True Underdog, or you can visit trueunderdog.com and subscribe to all of it. |
| 0:15.1 | Damn, bam, damn, true underdog. |
| 0:18.3 | Bam, bam, bleach the power with me. Bam, bam, damn. Build it to give you, baby. Damn. Unleashed the power with him. |
| 0:21.4 | Damn. |
| 0:25.7 | Jason Waller here. |
| 0:27.8 | True underdog. |
| 0:28.6 | What's up, Grinders? |
| 0:29.6 | Welcome to another episode of the true underdog podcast. |
| 0:32.9 | Your host, Jason Waller here. |
| 0:34.4 | Today we have an unbelievable guest. |
| 0:36.6 | Man, this guy's got fired not once, |
| 0:38.6 | not twice. He even fired himself. He's a four-time New York Times bestselling author over 20 |
| 0:43.9 | years experience in the writing game. He is a co-founder of Scribe Media. He's helped over |
| 0:49.2 | 1,700 authors go and write their book, including one of my favorites, David Coggin. |
| 0:54.1 | So I was excited to |
| 0:55.0 | interview my man here, Tucker Max. How are you doing? Excellent. Very good. Good. Thanks for joining us |
| 1:01.2 | today. And welcome to the podcast. As you may know, I'm working on a new book with Scribe as well. |
| 1:06.4 | I'm still at the beginning stages. I'm super excited about your business. And I want to learn a little bit more about you. I guess you grew up in Lexington, Kentucky, and you were voted most egotistical person back in school. Right. Let's start there. No, really? You most egotistical? I swear. Like, I actually had the yearbook. Like, it's one of those things to feel like, that's not an actual superlative. |
| 1:26.5 | I'm like, they made one up at my high school for me called most de-ecosistical. How big school was this? Was this a 2A, a 3A, a 5A? What was it? So, okay, I grew up in Kentucky, but then I actually left because my mom was not the best parent crazy really is the word I would use. |
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