549. Posting Pressure: Debunking the Myth of Daily Social Media Obligations
The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 8 January 2024
⏱️ 28 minutes
🧾️ Download transcript
Summary
We're here today to tackle the pressure and myths surrounding social media posting. We understand that many of you, our listeners and students, have embraced our programs like A Year of Content, which offers a full year's worth of content ideas for posts, promotions, and emails. The common belief is that more posting and resonating content equals more sales, and while there's truth in that, it's crucial to remember the importance of audience growth.
Reflecting on our experiences, especially during peak times like Black Friday and Cyber Monday, we've learned the value of evaluating every aspect of our business to identify what works and what needs improvement.
More posting isn't always the answer. We need to understand what social media requires to thrive. Our goal today is to debunk these myths and offer a straightforward approach to social media. We're excited to share our ultimate guide to growing your audience on social media, a 30-day plan to simplify and amplify your online presence.
Let's dive into how you can grow your social media presence for an audience eager to buy your products, without feeling overwhelmed. Join us as we explore effective strategies for building a social media audience tailored to your business's unique strengths and offerings.
Resources:
- Get our biggest tips for social media success in our free social media guide at theproductboss.com/growsocial.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
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Transcript
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| 0:00.0 | If you're on Facebook groups, you have a Facebook page |
| 0:02.9 | and that's where your customers are, do that. |
| 0:05.9 | Don't feel like you have to be on all the platforms. |
| 0:18.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss Podcast. I've helped launch and grow thousands of product-based businesses, even one of my own. |
| 0:23.0 | And over the last 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:28.0 | Whether they are makers, manufacturers, artists, or food and beverage businesses, |
| 0:32.0 | I have spent so many hours studying it all. |
| 0:35.4 | I've discovered what makes them successful. What are mistakes they could |
| 0:39.6 | avoid? How did they turn an idea into successful business? |
| 0:43.0 | And what are strategies they have used to make more sales and be discovered by more customers? |
| 0:48.0 | This is what this show is all about. |
| 0:51.0 | Whether you're just starting out or you're looking to become a million dollar |
| 0:54.6 | product boss I'm here to give you the permission to chase your dreams |
| 0:58.8 | no matter how big or small all you need is the right mindset, a little courage, strategy, and support and you |
| 1:06.1 | too can be the next million dollar product boss. |
| 1:09.5 | Let's do this. Hey friends I want to interrupt the podcast for one second just to talk to you about something. |
| 1:19.3 | Your sales software shouldn't be a bummer. |
| 1:22.1 | When you step inside your CRM you should feel equipped to do your best work, like you're sitting in the pilot |
| 1:28.0 | seat with easy to use and powerful controls. And that's the magic of HubSpot Sales Hub. |
| 1:34.0 | The new Sales Hub is designed to help you win quarter over quarter and year over year. |
| 1:39.0 | With an intuitive prospecting workspace and |
| 1:44.1 | managing leads is a lot less like manual labor. |
... |
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