548. “I am my brand – how can I make my team sound like me?” | Coaching Session
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 4 January 2024
⏱️ 57 minutes
🧾️ Download transcript
Summary
Welcome to another exciting episode of the Product Boss Podcast! Today, we're thrilled to bring you an inspiring coaching session with Valery of Brennan Candle Co. Valery is a member of our Inner Circle Mastermind who first began her journey with us in our Multi-Stream Machine program, and she’s a true testament to resilience and success. Despite battling cancer, she soared to an impressive $100,000 in her first year of business. Her journey is nothing short of remarkable, and we're honored to be a part of it.
In this episode, we delve into the next phase of Valery's business growth. She's now embarking on the path of hiring and outsourcing to scale her business even further. We discuss the strategic move of hiring a team member to manage in-person markets—a dream for many of us, right?
Moreover, Valery is at a pivotal point where engaging an ad marketing agency is a viable step. This raises a crucial question for any personal brand: How do you scale your personality? We explore the intricacies of putting money behind ads, identifying the target market, crafting the right message, and encapsulating the essence of Valery and Brennan Candle Co. to ensure the brand's core values and uniqueness are amplified while scaling.
This episode is packed with insights and strategies for anyone looking to expand their business while staying authentic to their brand. So, let's dive in and uncover the secrets to successful scaling and brand integrity!
Resources:
- Support Valery’s business at brennancandleco.com
- Follow Brennan Candle Co on Instagram: @brennancandleco
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Transcript
Click on a timestamp to play from that location
| 0:00.0 | But for you it's really started to bring up some questions about product market fit |
| 0:05.2 | your brand positioning who your customer is because now that you're working with an external |
| 0:10.0 | team and money is on the line right it's sort of this idea of am I doing this right |
| 0:13.6 | am I attracting the right people my marketing in the right place because it's not just |
| 0:16.5 | us posting on social and like being like willy-nilly it's not costing you anything |
| 0:19.6 | more than my time it's actually going to cost something. Hi, I'm Jacqueline Snyder and this is the Product Boss Podcast. |
| 0:30.0 | I've helped launch and grow thousands of product-based businesses, even one of my own. |
| 0:36.0 | And over the last 20 years I've seen behind the scenes of businesses just like yours. |
| 0:41.0 | Whether they are makers, manufacturers, artists, or food and beverage businesses, |
| 0:45.6 | I have spent so many hours studying it all. I've discovered what makes them successful. |
| 0:51.4 | What are mistakes they could avoid? How did they turn an |
| 0:54.7 | idea into successful business and what are strategies they have used to make more |
| 0:59.2 | sales and be discovered by more customers? This is what this show is all about. Whether you're just |
| 1:05.3 | starting out or you're looking to become a million dollar product boss, I'm here to |
| 1:09.5 | give you the permission to chase your dreams, no matter how big or small. All you need is the right |
| 1:15.2 | mindset, a little courage, strategy, and support and you too can be the next |
| 1:20.4 | million dollar product boss. Let's do this. |
| 1:23.0 | Hey friends, I want to interrupt the podcast for one second just to talk to you about something. |
| 1:32.0 | Your sales software shouldn't be a |
| 1:34.2 | bummer. When you step inside your CRM you should feel equipped to do your best work, |
| 1:39.5 | like you're sitting in the pilot seat with easy to use and powerful controls. |
| 1:43.7 | And that's the magic of HubSpot Sales Hub. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Jacqueline Snyder, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Jacqueline Snyder and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.