550. “My product sells great in person but I can’t be everywhere. How do I scale?” | Coaching Session
The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 11 January 2024
⏱️ 63 minutes
🧾️ Download transcript
Summary
Welcome, Product Bosses! In today's episode, we're thrilled to bring you an exclusive coaching call with Elaine from Unzicker Design. Elaine's product is nothing short of spectacular – unique, unexpected, and incredibly cool. It's a showstopper in person, but its niche nature poses challenges in targeted discovery.
Elaine's journey in the business world spans an impressive 30 years, marked by success and artistic flair. However, like many creative endeavors, her sales have been a rollercoaster of highs and lows. That's why we're diving deep into strategies for achieving consistent, predictable income, especially when most sales are in-person.
We'll explore ways to amplify Elaine's unique product in the digital realm, ensuring it captures attention just as it does in person. From online marketing tips to leveraging social media, we're covering all bases to help Elaine - and you, our listeners - find a path to steady success in niche markets.
So, let's embark on this journey together and discover how to turn niche products into consistent revenue streams. Tune in and get ready to be inspired by Elaine's story and our actionable insights!
Resources:
- Support Elaine’s business at unzickerdesign.com
- Follow Elaine’s business on Instagram: @theunzicker
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
LatinX in Power
Listen to LatinX in Power, hosted by Thaisa Fernandes!
HubSpot
Get started for free with Hubspot CRM!
Transcript
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| 0:00.0 | We always tell people to raise prices, but we want you at least to have the right margins to be sustainable. |
| 0:04.8 | So when you sell something, the right margin is there that you're profitable, the money can go back into the business, |
| 0:10.4 | you can reinvest versus you need to pull out of your own bank account. |
| 0:14.0 | Then if you see that the market will bear, the customer can be charged more for the product |
| 0:20.8 | and you can make a higher margin by all means do it. |
| 0:24.0 | Hi I'm Jacqueline Snyder and this is the Product Boss podcast. |
| 0:32.0 | I've helped launch and grow thousands of product. And this is the Product Boss podcast. |
| 0:32.5 | I've helped launch and grow thousands of product-based businesses, |
| 0:36.1 | even one of my own. |
| 0:37.7 | And over the last 20 years, I've seen behind the scenes of businesses just like yours. Whether they are makers, manufacturers, the I've discovered what makes them successful. What are mistakes they could avoid? |
| 0:55.1 | How did they turn an idea into successful business and what are strategies they have |
| 0:59.7 | used to make more sales and be discovered by more customers. |
| 1:03.6 | This is what this show is all about. |
| 1:06.0 | Whether you're just starting out or you're looking to become a million dollar |
| 1:09.0 | product boss, I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 1:15.3 | All you need is the right mindset, a little courage, strategy, and support, |
| 1:20.0 | and you too can be the next million dollar product boss. |
| 1:23.4 | Let's do this. |
| 1:24.4 | There's a big reason why more than 300 of last year's |
| 1:32.3 | unicorn startups use HubSpot. And it's because no software |
| 1:36.8 | keeps you better connected with your teams or your customers so you can crush all your goals. |
| 1:46.2 | The new HubSpot Sales Hub brings you that power in an easy-to-use platform designed for today's top sales teams. With 360 degree |
... |
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