Are you holding on to something in your business that is not right for you simply because you

already invested significant time, money, or energy, or all three in it? Maybe it's a course,

a coach, software, strategy, a client relationship, or an employee. Even though you are not getting

the results you want, you're holding on for dear life. We see this often with the women

entrepreneurs in our community, and I even hear some version of it when women debate whether or not

to join us for our group coaching

program Six Figures Lab. Many women tell me they feel guilty about making an investment because

their last one did not pan out. I understand why they feel this way. After all, no one wants to waste

time, money, or energy.

But let me ask you, how much is holding on truly costing you?

In today's episode, Elizabeth Cook joins me.

She is our accountability coach in Six Figures Lab.

She and I discuss the sunk cost fallacy, how it can block your

progress, and how to know when to let it go. Before we dive in, may I welcome you to the BizChicks

podcast, which has been a free resource for women entrepreneurs since 2014. I'm your host, Natalie Eckdal. I'm a business

strategist, former competitive swimmer, out-of-the-box thinker, author, speaker, mama, caregiver, MBA,

and CEO of BizChicks Inc. My passion is helping women's service entrepreneurs grow and scale their businesses to first

six figures in revenue and then six figures in profit.

We help you do this so that you can build wealth, have a greater impact, and create more

time for your VIPs.

My VIPs are my husband Mark, our three kids ages

six to 19, and our two sibling, Bengal cats. I have a very full life running a home family and

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