Why do some NFL teams dominate year after year? Some would chalk it up to talent, but my guest today says it all comes down to the culture the head coach intentionally develops for the entire organization. His name is Michael Lombardi and he's the author of Gridiron Genius: A Master Class in Building Teams and Winning at the Highest Level. For over three decades, Lombardi has worked as a general manager or coach for various NFL teams and alongside some of the greatest coaches of the game, including Bill Walsh, Al Davis, and Bill Belichick. Today on the show, Michael walks us through what these coaches did to develop high performing teams and how those lessons can apply to leaders in other kinds of organizations as well. We begin our conversation discussing how legendary 49ers coach Bill Walsh created standards of performance and a culture of excellence that turned the worst team in the league into Super Bowl champions within two years. Michael then shares the qualities top coaches and players possess, and how recruiters of every kind can really figure out whether or not someone will be successful at the next level. Michael then shares what leaders can learn from Walsh's innovating West Coast offense, why Belichick obsesses about special teams, how he and Nick Saban came up with a new approach to defense, and how Belichick prepares for games and fights complacency. We also get into the importance of how a QB carries himself, and why it's important to begin a drive down the field with an energizing play. We end our conversation with Michael's predictions for the future of football, including how we're starting to see a return to the game's rugby roots. Get the show notes at aom.is/gridiron.