#547: Aligning brand with business strategy with Lori Poer and Nigel Dennis
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 10 July 2024
⏱️ 27 minutes
🧾️ Download transcript
Summary
Welcome to a special episode of the show, brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.
In today’s episode, we explore the fascinating intersection of branding and business strategy through the lens of a recent project between Blackbaud and The Office of Experience. We are joined by Lori Poer, Vice President, Global Brand and Corporate Marketing at Blackbaud, and Nigel Dennis, Group Creative Director at The Office of Experience.
RESOURCES
Blackbaud website: https://www.blackbaud.com
The Office of Experience website: https://www.officeofexperience.com
Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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Transcript
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| 0:00.0 | The Agile Brand. |
| 0:02.0 | Welcome to season six of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that make brands successful, scalable, customer focused and sustainable. |
| 0:26.3 | This is what makes an agile brand. |
| 0:28.0 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker. |
| 0:36.2 | The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology |
| 0:41.4 | services, talent services, and real world application. |
| 0:45.0 | For more information go to teek systems.com. |
| 0:49.0 | Before we get started, I wanted to let you know that my latest book, |
| 0:52.8 | Priority is Action, Seven Principles for Better Strategies, Decisions, |
| 0:56.4 | and Outcomes is now available. |
| 0:58.4 | In it, I give ideas and insights for leaders and teams that need to make meaningful |
| 1:02.1 | progress on their priorities. |
| 1:04.0 | After all, our priorities are what we do, not what we say we'd like to do. |
| 1:08.0 | You can find priorities action on Amazon or learn more on my website, Greg Kilstrom.com. Now let's get on to the show. |
| 1:17.6 | Welcome to a special episode of the show brought to you by the Office of Experience |
| 1:21.5 | a design-driven digital first vertically integrated and collaborative |
| 1:24.8 | agency that believes in the power of ideas and the strength of people. In today's episode, |
| 1:29.3 | we explore the fascinating intersection of branding and business strategy through the lens of a recent |
| 1:34.6 | project between Blackbod and the Office of Experience. |
| 1:38.0 | We're joined by Lori Poir, Senior Director, Global Brand at Blackbod and Nigel Dennis, |
| 1:43.2 | Group Creative Director at the Office of Experience. |
... |
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