Sellers are told to sell to the persona, but what if there was a better way to be

more authentic by personalizing the entire sales process all the way from

prospecting to closing.

Humantic AI makes this possible. You can gain personality insights that enable

you to sell the way your buyers want to buy. Head over to Humantic.ai to claim

your free trial so you can book more meetings and close more deals.

My name is Colin Mitchell and welcome to sales transformation, a daily

podcast with the best moments from the most respected people in the sales world.

The goal of this show is to give you a daily dose weekends included in 10

minutes or less to help transform the way you sell. I hope you enjoyed today's

episode and now to David to tell you what you can expect in today's episode.

Okay so we have two main things for today. Number one, when somebody asks you to read

your read. Number two, know your damn numbers. In this episode Kevin shares his pro tip when

interviewing a candidate with the use of an FAQ document to filter them out. He also

talks about the importance of knowing your numbers which is a quality of a great sales

person. Learn more about these tips in the latest episode of sales transformation.

Let me give you the other pro tip. I've never seen anybody do this before and you have

to understand why did I do what I did is that I was doing everything hiring, training,

managing, administering sales force, building comp plans and submitting it to pay roll.

Like I would do everything just like every other fricking founder does when they're building

a company. I would get questions from the candidates during these calls and I would record

them in a Google talk and just write it out and then I would write out the answer to those

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