4.6 • 667 Ratings
🗓️ 13 June 2024
⏱️ 23 minutes
🧾️ Download transcript
Jordan has recorded a few episodes on ads but I (Erin) wanted to give you my take and my perspective on them as well. I wanted to start with what I believe you should have dialed in with your business before you start running ads or you'll just be burning money which you don't want. I'll also explain the importance of customer lifetime value, why Starbucks is the king of it, and how to improve it in your business as well.
Time Stamps:
(0:31) Life Update
(2:15) Made A Post Recently
(3:33) Prerequisites To Running Ads
(6:55) Why It’s Important To Have Premium Pricing
(8:30) Average Customer Spending 6k
(9:09) The 3 Offers
(10:00) Starbuck’s LTV
(13:32) Your Sales Process
(15:45) What Agencies Don’t Tell You
(16:52) Optimizing Ads
(18:07) Impact AI Software
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(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
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0:00.0 | It's not just because Starbucks puts crack in their coffee. It's because Starbucks understands that |
0:04.9 | retention equals profit, right? So they do so many things to make sure that they're not just |
0:11.3 | getting new customers, but retaining customers. Hey, hey, welcome back to, whoa, I like stuttered there |
0:19.6 | for a minute, killing it already. Welcome back to the |
0:22.4 | fitness podcast. I'm sure you saw on the title that today's episode we're going to talk about, |
0:26.8 | when should you run paid ads? But I think first just a little life update. I don't know why. |
0:32.3 | Feels relevant, but Jordan and I, we had our company retreat. So all of IFCA, we had our company retreat. Everybody |
0:38.8 | flew in to Ohio. When was it Wednesday to Friday, which was amazing. Always like reignites our |
0:46.3 | vision. Always like makes us really pumped for the future. So many ideas. So much collaboration. |
0:51.7 | And we always, our team always gets sick sick i don't know if this happens to anybody |
0:55.9 | else when you're at large gatherings or we just have someone that comes and like plants anthrax |
1:00.9 | in our team i don't know but i just everybody gets sick including jordan i this time and so |
1:05.9 | we were wiped out and something good did come out of. I wanted to share this because I don't know |
1:12.1 | if I just figured something out. I think I might need to sell like a 997 course about it. But I think |
1:17.3 | I like hacked my nervous system. So what I did essentially was I just slept for three days because |
1:24.9 | I was like all I was capable of doing. I took three naps on Saturday, |
1:28.4 | one nap on Sunday, another nap on Monday. And I just slept as much as my body would let me because I'm |
1:33.3 | like, I need to get better. I can even tell you how amazing I feel today. Like nervous system reset. |
1:40.3 | I'm going to like I said, I'm going to coin this. I'm going to put this into a 997 course and we're |
1:43.8 | going to call it like the sleep reset or something because I, God, I just have never felt better. I feel like I caught up on the like last two years of being a mom and just, you know, just the constant like business owner. You're never, you're never quite there caught up. 10 out of 10 recommends sleeping like 17 hours if you can't. |
2:04.2 | It was incredible. |
2:05.0 | I feel amazing. |
... |
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