Welcome to the Huntback Country podcast. This is episode number 541.

And today our guest is Andrew from Tenacity Arms.

Tenacity is a new company, and they're doing something a bit different in the precision

hunting rifle and firearms space, and that's what we get into today with Andrew. I wanted to

have this conversation because what Tenacity is doing, as I said, today with Andrew. I wanted to have this conversation because what

tenacity is doing, as I said, is different, but I wanted to have a broader conversation on

kind of some transparency around the higher end rifle world. There's a common term of custom

rifle that gets thrown around a lot when in all reality many of these quote unquote

custom rifles are not custom at all that's not to say that they're bad they're just not custom rifles

so in terms of many rifle builders they're taking high quality high end components and they're

doing some assembly for you they They're putting the pieces together

and then they're delivering a quote-unquote custom rifle that yeah is maybe custom aesthetically

in the sense that you picked some colors or patterns or sarah coat. But it's not truly a custom

rifle in many cases. And again, I don't think this is bad. I just think there

needs to be some clarity around this. Tenacity is a bit different in the sense that they are a very

high-end precision rifle that they're just flat out saying isn't custom. They're using pre-fit

barrels. They're using a standard selection of components,

they have a limited offering, and what this allows them to do is to build a very high-quality

rifle at a solid price point and also with outstanding lead times. This isn't a commercial

for tenacity. Again, my goal with this was to

have a conversation with Andrew to learn about the company, but also to help educate you guys

as customers if you're looking to spend several thousand dollars on a rifle and to just know

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