540: In Retrospect - They Made $1 BILLION Selling Toothpaste | HiSmile

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 29 November 2024

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. Mirkovic and Tomic don’t want shortcuts, so they’ve remained bootstrapped since they started Hismile at ages 19 and 20. Hismile’s teeth-whitening kit has become an internet sensation, making the brand a favorite among influencers and celebrities. But the co-founders aren’t resting on success. They want to make Hismile a category champion and take on businesses with an extra century of experience. Listen to Nathan, Nik, and Alex discuss: Why living on the Gold Coast keeps them focused Growing up together and having a passion for competition Narrowing in on teeth whitening as a problem to solve Formulating their first product and its overnight success Bringing R&D in-house and shifting their business model Why character matters more than experience Taking on category giants like Colgate and Crest Why they have no plans to sell And much more product development advice... Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	Hey Founder Fam, today I'm diving back into the archive to bring you our episode with the duo
0:05.7	behind the massive, massive consumer business High Smile, Nick Murcovic and Alex Tomic.
0:13.7	These two Australian entrepreneurs have transformed a teeth whitening idea into a billion dollar
0:19.6	global brand out of the sunny Gold Coast here in
0:23.3	Australia. Starting out at the ages of 19 and 20, they bootstrap their company from scratch
0:29.3	and are now on track to achieve over a billion in annual revenue. In this episode, Nick and
0:35.4	Alex share how they've built high Smile into a category disruptor,
0:40.0	making waves across the internet and among influencers and celebrities alike. We'll explore
0:45.8	how they narrowed in on teeth whitening as a problem to solve their R&D journey and their
0:51.1	competitive drive that continues to push high smile forward taking on industry giants
0:56.4	like Colgate and Crest. All right, let's dive in.
0:59.9	Hear the stories. Learn the proven methods and accelerate your growth and future through
1:05.5	entrepreneurship. Welcome to the founder podcast with Nathan Chan.
1:13.3	So welcome to the founder podcast with Nathan Chan. So welcome to the founder podcast, boys.
1:16.2	It's been a very, very long time coming.
1:19.2	I'd say at least a good three, four years in the making because I've always said,
1:24.1	when you guys are in town, we'll do this in person. We'll do this in person we'll do this in person so you're
1:29.2	finally here in melvin so thanks for coming down thank you so much for us we were saying as well
1:33.5	we've been waiting a long time to jump on the podcast schedules didn't align but yeah we've made it
1:37.8	worse we finally got there so um look as i as i was saying offline massive fan you guys have
1:43.9	built an incredibly large business.
1:47.5	You said you've, you know, on track to do over half a billion dollars in annual revenue
	...

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