541: They Sell 1 Million Bottles of Alcohol a Year | Matt Jones

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 6 December 2024

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Join us as we dive into the world of craft gin with Matt Jones, co-founder of Four Pillars Gin. Matt shares the origins of the brand, born from a passion for storytelling and a commitment to craft. Discover how Four Pillars has grown from a small distillery in the Yarra Valley to a globally recognized name in spirits. Learn about the early challenges, the decision to focus solely on gin, and the strategic moves that set the company apart, including their innovative crowdfunding approach and partnerships. Entrepreneurs will gain insights into building a brand with purpose, scaling without losing authenticity, and leveraging community to drive success. Listen to Nathan and Matt discuss: - The decision to focus exclusively on gin and its impact on branding - Leveraging crowdfunding to build a passionate community of early adopters - Strategies for maintaining authenticity while scaling a craft brand - Insights into brand storytelling and creating emotional connections with customers - The role of partnerships in scaling and navigating growth challenges Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

Click on a timestamp to play from that location

0:00.0	Your brand doesn't exist. Your business exists. Your product exists. The reason we need the language
0:04.9	of brand is that people feel things about your business. And how they feel about your business
0:09.9	is going to be really important to your success. I think small mistakes often make you stronger.
0:15.4	You learn a lot from them. Small mistakes are like near misses. Hopefully you figure out why you had
0:19.4	a near miss and it stops you having a big accident.
0:22.1	I love to talk about luck serendipity.
0:24.9	Being delta lucky hand is one thing.
0:26.8	You still got to play it.
0:27.9	And we could have still been counted, but we still operated with purpose, with focus and with ambition.
0:34.4	Don't just think about why you will be successful.
0:36.2	Spend some time also thinking about why I'm already already successful and what you're going to look like to double down
0:41.7	on that recipe for success. Hear the stories. Learn the proven methods and accelerate your
0:50.7	growth and future through entrepreneurship. Welcome to the founder podcast with
0:56.2	Nathan Chan. Look, talk us through. Take us back to the early days. You were saying offline,
1:04.8	like I said, share with me like the real hard times. Perhaps there were times of like, you know,
1:10.8	because you've been building this business
1:11.7	for well over a decade now.
1:12.9	You've been like, like I said, perhaps there's times where you felt like giving up or the
1:17.5	business was about to go bust.
1:18.6	And you said, no, no, it's actually for the most part being pretty smooth sailing.
1:22.3	Like, how did you guys get started?
1:23.6	Talk me through it.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Nathan Chan, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Nathan Chan and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.