540: Emelyn Northway & Dorie Smith, Of Mercer Co-Founders
So Money with Farnoosh Torabi
Farnoosh Torabi
4.7 • 2K Ratings
🗓️ 27 February 2017
⏱️ 37 minutes
🧾️ Download transcript
Summary
As the saying goes: "Dress for the job you want, not the one you have.”
But, ok. What if you can’t exactly wear Prada to work each day? And the affordable options just don’t fit right or are made of lousy materials?
That’s where today's guests enter. Dorie Smith and Emelyn Northway are the co-founders of Of Mercer, career wear for the modern professional woman.
They met one fateful day while both attending business school at the University of Pennsylvania. They spotted each other across a crowded room because – guess what? They were wearing identical outfits.
They initially launched the brand back in 2013 as an ecommerce site. The company has received praise from top media outlets including The New York Times, Forbes and Inc. Magazine. Last year they finally opened their first brick and mortar store in New York City.
So how do two business students – with no experience in fashion – get the know-how and raise enough money to start a successful fashion line? And how to know when pairing up with a business partner makes sense?
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Transcript
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| 0:00.0 | So Money episode 540, Emmeline Northway and Dory Smith co-founders of Of Mercer. |
| 0:08.2 | You're listening to So Money, with award-winning money guru Farno Shkorabi. |
| 0:12.2 | Each day, get a 30 minute dose of financial |
| 0:15.1 | inspiration from the world's top business minds authors, influencers and from |
| 0:19.8 | Farnuus herself looking for ways to save on gas or double your double coupons? |
| 0:25.0 | Sorry, you're in the wrong place. |
| 0:28.0 | Seeking profound ways to live a richer, happier life. |
| 0:31.0 | Welcome to So Money. You're listening to So Money, everyone. |
| 0:37.0 | Welcome back February 27th, episode 540. |
| 0:40.0 | I'm your host, Farnoosh Tarabi, as the saying goes, dress for the job you want, not the one you have, right? |
| 0:47.0 | I remember hearing that when I was in my 20s and thinking, well, better stop shopping at H&M then I guess, right? |
| 0:53.0 | But what if you can't exactly afford Prada? |
| 0:56.0 | And what if the affordable options just don't fit right |
| 0:59.0 | or they're made out of lousy materials? |
| 1:01.0 | That's where today's guests entered the picture. |
| 1:04.7 | Dory Smith and Emmeline Northway are the co-founders of Of Mercer. |
| 1:09.3 | It's a career-wear line for the modern professional woman. They met one fateful day while both |
| 1:14.9 | going to business school at the University of Pennsylvania. They spotted each |
| 1:19.0 | other across a crowded room because you know what they were wearing identical outfits. They initially |
| 1:25.3 | launched the brand back in 2013 as an e-commerce site. Since then the companies |
| 1:30.4 | received much praise from many media outlets including the New York Times, |
| 1:35.0 | Forbes, Inc magazine. |
... |
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