you have people that you know, right, probably a lot more than you think. So if you go into your

phone book right now and you just scroll, like how many phone contacts do you have in your phone

book, right? Number one, how many email contacts do you have? Number two or three, how many

social media followers across all channels? How many past leads, former clients, etc. Like who,

like you want to create a list of everybody that you have the

ability to contact. You have their phone number, email, or social media handle. So how do you

sign your first 10 clients if you don't have, for example, an audience? You don't have

cash or experience to turn ads on. Like how do you, how do you start your business, right? And I

want to cover this today because when starting a

business, most people think that, you know, they just need maybe a website. I'm just going to have

like a checkout link. And somehow I'm just going to get customers to magically appear.

And a lot of people, me included, grossly underestimate the importance of traffic. Okay,

traffic meaning awareness, people who don't know about your

business, becoming aware of what you do and who you are. And what that leads to is leads.

That leads to having lead generation. Okay. So I want to share with you a framework here.

I want you to imagine a, what do you call this thing? A, uh, I want you to imagine a Venn diagram. Okay, so you have

three circles that are overlapping each other. And at the very top, you'll have network.

Underneath that to the left, you have audience. Underneath that to the right, you have cash.

Okay, so you need to have one of these three things to be able to leverage that thing

to get the second thing. And then once you have two of them, it becomes very easy to get the third.

Once you have all three of these, then it's kind of like, it's kind of just too easy, right?

Like if you started a business today and you already have a great network, you have a big audience,

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